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Benjamin Franklin

Published/Aired: 
June 2007
Description: 

Additional knowledge is what sets you apart from the others. Ger a master's Degree. Mackenzie University

Advertising Agency: Publicis, Sao Paulo, Brazil

Comments (8)

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Highest Rated

KDadá's picture
KDadá
Activity Score 106

I don't use dollars in Dominican Republic so the name helped me!...Btw This is a great ad!

Pacific Blue's picture
Pacific Blue
Activity Score 335

Brazilian Art Directors love this background color.
I like the idea and art, BUT if you have to put the name of the guy "Benjamin Franklin" that means than it doen't set you apart enough, does it?
Anyway, well done boys, nice job!!!

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/// There is always a BUT ///

k-rocka's picture
k-rocka
Activity Score 426

I disagree with pacific blue. I think most of these figures are known for their names and their work, not their pictures (excluding maybe Churchill). The ad already takes a second or two to decipher - no need to make it more obscure by not including the name.

Pacific Blue's picture
Pacific Blue
Activity Score 335

If you use dollars,
you know who Franklin was alike.

KDadá's picture
KDadá
Activity Score 106

I don't use dollars in Dominican Republic so the name helped me!...Btw This is a great ad!

Pacific Blue's picture
Pacific Blue
Activity Score 335

Anyone thing this could work (with red background and white typo, of course)
for The Economist?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Catholic. Reads The Economist. Earns lots, feels guilty about it.

Pacific Blue's picture
Pacific Blue
Activity Score 335

You mean already done, then.
I think I saw it at d&ad

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Yeah, The Economist did a whole campaign based on the two circles as a visual some time ago. And that one was my favotite ad of the bunch!

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