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Bengay: Leg

Bengay: Leg
Your rating: None Average: 6.3 (25 votes)

Immediate relief from muscle pain.

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Yang Yeo, Tiffany Huang
Art Director: Alan Zhang
Copywriter: Vno Tang
Photographer: Jeff Hargrove
Retouching: T&W

24 Comments

Scubadome's picture 62 pencils

Like it! Good job chinese!

getconnected2001's picture 999 pencils

hmmmmm good one!

alvinpck's picture 1457 pencils

What sort of name is that? Ben Gay?

...
http://alvinpck.deviantart.com/gallery/

theanc's picture 2697 pencils

Hahahaha. In portuguese it translates like "very faggy"!

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

matks's picture 471 pencils

Funny, and to the point.

fen1x's picture 471 pencils

im smiling so its not bad ;]

eugenius's picture 394 pencils

Wow... now football match got playing in the dark?
nice idea but bad art direction kill it.

skeMaMen's picture 388 pencils

Agree...

>>> Designed to be signed...

becon's picture 60 pencils

the stadium is S.Siro Meazza (Milan), if you read the large stripe you see "Fossa dei leoni", that are ACMilan Supporters.

But in the the field i don't see any AC Milan football players

Sepia's picture 12 pencils

i agree with eugenius.............
Bad art direction.

natarajamani's picture 2 pencils

Looks pretty interesting. At the same time please note that the player got injured in the right leg and the physician is carrying the left leg.

Dozer's picture 149 pencils

i think they are right, physician is carrying a right leg, look at the muscle and the foot! ;)

dico's picture 332 pencils
Dynamita's picture 40 pencils

jajaja muy bueno

JHZS's picture 43 pencils

The idea is great, but the excecution is off. Why would it be dark in the stadium??? whats the point?.
Good idea, poor excecution.

luisrivera11's picture 471 pencils

very clever! and the art work very good.

kergu's picture 6352 pencils

jajajajaja muy bien..

CGilb09's picture 577 pencils

Maybe I'm just weird, but I don't find this funny in the slightest.

Tweet tweet: @ThisAbility

alnore's picture 212 pencils

it's funny in the asian way of jokes.
perhaps if you watch asian comedies you'll understand

all balls, no brains

cold fire's picture 60 pencils

Good idea, poor execution
Why would it be dark???

Adaddicted's picture 3388 pencils

"Leg, Made in China...plays even in darkness"

withalltherespects

GregRog's picture 16 pencils

That's pretty funny. I like it, but I wish the poses and gestures (not to mention that leg) looked more natural. Art direction forced a little bit. But nice otherwise.

Davosk's picture 4847 pencils

Relief from muscle pain and amputation pain.

izmild's picture 772 pencils

izmild
http://uniquetvcomm.blogspot.com
nice idea and execution...

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