Bengay: Leg

Immediate relief from muscle pain.

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Yang Yeo, Tiffany Huang
Art Director: Alan Zhang
Copywriter: Vno Tang
Photographer: Jeff Hargrove
Retouching: T&W

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24 Comments

62 pencils

Scubadome | Fri, 2008-07-25 03:34

Like it! Good job chinese!

999 pencils

getconnected2001 | Fri, 2008-07-25 03:59

hmmmmm good one!

1457 pencils

alvinpck | Fri, 2008-07-25 04:18

What sort of name is that? Ben Gay?

...
http://alvinpck.deviantart.com/gallery/

2697 pencils

theanc | Thu, 2008-07-31 11:04

Hahahaha. In portuguese it translates like "very faggy"!

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471 pencils

matks | Fri, 2008-07-25 04:23

Funny, and to the point.

471 pencils

fen1x | Fri, 2008-07-25 04:58

im smiling so its not bad ;]

394 pencils

eugenius | Fri, 2008-07-25 05:44

Wow... now football match got playing in the dark?
nice idea but bad art direction kill it.

388 pencils

skeMaMen | Mon, 2008-07-28 10:02

Agree...

>>> Designed to be signed...

60 pencils

becon | Fri, 2008-07-25 05:51

the stadium is S.Siro Meazza (Milan), if you read the large stripe you see "Fossa dei leoni", that are ACMilan Supporters.

But in the the field i don't see any AC Milan football players

12 pencils

Sepia | Fri, 2008-07-25 05:54

i agree with eugenius.............
Bad art direction.

2 pencils

natarajamani | Fri, 2008-07-25 06:22

Looks pretty interesting. At the same time please note that the player got injured in the right leg and the physician is carrying the left leg.

149 pencils

Dozer | Fri, 2008-07-25 10:47

i think they are right, physician is carrying a right leg, look at the muscle and the foot! ;)

332 pencils

dico | Fri, 2008-07-25 08:04

jajajajaja

really funny!

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http://dgdico.com.ar/

40 pencils

Dynamita | Fri, 2008-07-25 09:50

jajaja muy bueno

43 pencils

JHZS | Fri, 2008-07-25 10:14

The idea is great, but the excecution is off. Why would it be dark in the stadium??? whats the point?.
Good idea, poor excecution.

471 pencils

luisrivera11 | Fri, 2008-07-25 10:45

very clever! and the art work very good.

6352 pencils

kergu | Fri, 2008-07-25 11:41

jajajajaja muy bien..

577 pencils

CGilb09 | Fri, 2008-07-25 15:12

Maybe I'm just weird, but I don't find this funny in the slightest.

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212 pencils

alnore | Sun, 2008-07-27 11:50

it's funny in the asian way of jokes.
perhaps if you watch asian comedies you'll understand

all balls, no brains

60 pencils

cold fire | Fri, 2008-07-25 15:20

Good idea, poor execution
Why would it be dark???

3388 pencils

Adaddicted | Sun, 2008-07-27 02:53

"Leg, Made in China...plays even in darkness"

withalltherespects

16 pencils

GregRog | Mon, 2008-07-28 12:09

That's pretty funny. I like it, but I wish the poses and gestures (not to mention that leg) looked more natural. Art direction forced a little bit. But nice otherwise.