Bengal Unitech Universal: Boxes, 3

Just arrived. International living in Kolkata
UniWorld City
100 acres of residential development garden villas and penthouses 3 bedroom apartments 3 club houses spa rooms italian central piazza sports arena retail amenities urban parklands schools

Agency: DDB Mudra Communications, New Delhi, India
Art directors: Arnab Chatterjee and Nabha Shetye
Copywriters: Kapil Dhawan and Talha Bin Mohsin
Photographer: Ashish Chawla

19 comments

preeti_dhata's picture
preeti_dhata
85 pencils

nice not bad.. muah muah i love india

everartz's picture
everartz
7611 pencils

hey india lover... could you explain the ad to me.. couldnt get it!! :\

| Everartz |

Dick Huges's picture
Dick Huges
939 pencils

I didnt understand also.

Mo's picture
Mo
648 pencils

just arrived...boxes like high rise buidings. New apts.

sloppy4's picture
sloppy4
1496 pencils

objects shot to make them look like something else. enough already. over and over and over we see it here.

Mr. Cool Supreme's picture
Mr. Cool Supreme
142 pencils

Yeah, but this is a property ad. It deserves an award for not containing the following words. "exclusive", "lifestyle" "heart of the city" or "privilege". In fact, there's even a chance that this ad stemmed from a real brief. Incredible as that may sound...

fifthbullet's picture
fifthbullet
188 pencils

i won't buy a property cause of this ad... dunno others

drunkard's picture
drunkard
113 pencils

ARE YOU FROM SERVICING OR MARKETING???...

I DON'T KNOW WHY SERVING GUYS WASTE THEIR MIND AND TIME ON CRITICIZING CREATIVE ADVTS? THEY DO NOT HAVE ENOUGH GREY CELLS TO UNDERSTAND CREATIVITY.

preeti_dhata's picture
preeti_dhata
85 pencils

yea the boxes are packed just like wen u move in or out of some place u pack everything in boxes... and they r arranged in such a manner that they look like buildings...

sheetalz's picture
sheetalz
146 pencils

hey, u hav not got the idea behind this packs..... i m sure. 7 then too u like it...ha ha ha....Gr8!!!!

slim's picture
slim
1047 pencils

A forced concept ('Just arrived' - gimme a break) executed in a predictable way. It might be good for the category, but it's bad for my eyes and brain.

nitigya79's picture
nitigya79
53 pencils

nice. but the art direction could have done better.

rajbhavika's picture
rajbhavika
20 pencils

this razer sharp angles dsnt create soft corners at all. there is very good campaign for safal developers, ahmedabad done by mudra-ahmedabad

ManchuChanchu's picture
ManchuChanchu
701 pencils

whats so great about these ads. if boxes shot like buildings was the idea, the execution atleast cud have been much better. These ads were created simply by slapping images found on indexstock with a logo n some copy. Wonder what came first here, the images or the idea?! Can't figure what made Ads of.. put it on ther front page??

popdistortion's picture
popdistortion
1594 pencils

Doesn't really make me run to buy a flat. That's the problem with this ad. It may be good for the category but it will be unsuccessful. I guess most, maybe even everyone, wants to see how property looks like and won't bother looking it up someone who advertises with crates.

greycells1's picture
greycells1
82 pencils

i am confused. what is this ad saying?????

daniel upputuru's picture
daniel upputuru
16 pencils

kapil paaji thodu!

bluesprint's picture
bluesprint
44 pencils

maybe should have said 'world class living'?

shubho 's picture
shubho

I like the ad. It certainly stands out in this category, in India. While I agree it doesn't make me run to buy a flat, it does position Unitech somewhere in the mind. So it works at a brand level, no question.
Will it win an award? Not sure, but that's not the point.
The point is, most mainstream agencies stop short here - the ads that need to sell are given to some second or third team, sometimes a trainee.

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