Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org
US President Barack Obama and Hugo Chavez of Venezuela
Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins
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24 Comments
Figata.
http://www.mandarinoadv.com
Gets noticed! And quality photoshop!
Tioscani, o chi per esso, ci hai rotto il cazzo.
Just go on google and you can find thousands ot these montages.
Nothing impressive. Very ordinay idea.
http://3.bp.blogspot.com/_CD7BaIaYyAI/SD86bmGfE7I/AAAAAAAAAZY/e4j-cONK...
http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/2/23/12...
I don't think I would have enjoyed being the retoucher on this campaign.
Are they inflating each other?
Super stuff :)
www.sureshdeesigns.blogspot.com , www.creativevideoads.blogspot.com
Controversy sells.
http://isitamoonoraballoon.blogspot.com
Something I just don't like about Benetton ads! I have an image of all the Benetton ad people thinking of this and loving it because of the controversy it would cause....not actually believing in the message of 'Unhate'. Controversy for controversy's sake???
Shock value for shop value.
Move along people...
Lemonlove has a good point.
Still, great set of ads
If only every client could be so brave
Bad,
Yoshiro
Agree with lemonlove too.
Even if a Benetton ad draws 100 comments, they're comments about the comments it will probably draw. Chase your tail.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
This campaign's just been pulled in Australia. The usual 'moral outrage'. PC bullshit.
Good to see Benetton (and Italy) pushing the envelope.
Will Think for Salary
Love the controversy they have made... but somehow it looks... hmm... two man kissing? hehehe... anyway, great photoshop...
They're supposed to sell clothes right?
It grabs your attention and it's a nice project for social change but I have no clue what it has to do with the brand.
6.6 stars for social change. 0 for clothes.
Agree with Abhishek. And, I like the ads.
pjn
It supposed to be in Italy not in france ?
So Benetton can't sell clothes, so they're selling controversy?! They want to resolve years of bottled up hate and anger by showing the world's conflicting leaders kissing and making up?! What an ignorant and childish notion!
This doesn't even do that. Because all of the executions are males kissing males, the first thing that comes to mind is, 'Is this about gay rights?'
If these ads work for you, then you were never part of the problem.
It's effin flabbergasting that this piece of crap gets over 100 votes.
I'm going with lemonhead and esteb on this one.
it looks shocking, yes. Nice retouch, yes. But i still won't buy Benetton... i've never even seen de collection...
Done :
http://www.joelapompe.net/2011/11/25/unhate-kisses-berlinwall/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
How they could do this...Crap! great Photoshop direction
mouaaahhh