PRESENTSCLIO 2012

Benetton: Unhate, Venezuela-USA

Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org

US President Barack Obama and Hugo Chavez of Venezuela

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins

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26 comments

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Figata.

andylefty's picture
andylefty
4533 pencils

Gets noticed! And quality photoshop!

Bianconiglio's picture
Bianconiglio
406 pencils

Tioscani, o chi per esso, ci hai rotto il cazzo.

esteb's picture
esteb
673 pencils

Just go on google and you can find thousands ot these montages.
Nothing impressive. Very ordinay idea.

http://3.bp.blogspot.com/_CD7BaIaYyAI/SD86bmGfE7I/AAAAAAAAAZY/e4j-cONK...

http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2009/2/23/12...

chuckieT's picture
chuckieT
680 pencils

I don't think I would have enjoyed being the retoucher on this campaign.

MindDrift's picture
MindDrift
1105 pencils

Are they inflating each other?

suresh90's picture
suresh90
620 pencils

Super stuff :)

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Controversy sells.

Lemonlove's picture
Lemonlove
20 pencils

Something I just don't like about Benetton ads! I have an image of all the Benetton ad people thinking of this and loving it because of the controversy it would cause....not actually believing in the message of 'Unhate'. Controversy for controversy's sake???

writersblog's picture
writersblog
556 pencils

Shock value for shop value.
Move along people...

bate_palmas's picture
bate_palmas
1479 pencils

Lemonlove has a good point.

Still, great set of ads

If only every client could be so brave

elyoshiro's picture
elyoshiro
545 pencils

Bad,

Billoughsby's picture
Billoughsby
5091 pencils

Agree with lemonlove too.

Even if a Benetton ad draws 100 comments, they're comments about the comments it will probably draw. Chase your tail.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

This campaign's just been pulled in Australia. The usual 'moral outrage'. PC bullshit.
Good to see Benetton (and Italy) pushing the envelope.

Will Think for Salary

Ograiba's picture
Ograiba
35 pencils

Love the controversy they have made... but somehow it looks... hmm... two man kissing? hehehe... anyway, great photoshop...

Troll's picture
Troll
612 pencils

They're supposed to sell clothes right?
It grabs your attention and it's a nice project for social change but I have no clue what it has to do with the brand.
6.6 stars for social change. 0 for clothes.

pneuburg's picture
pneuburg
251 pencils

Agree with Abhishek. And, I like the ads.

pjn

PDF's picture
PDF
66 pencils

It supposed to be in Italy not in france ?

Takmelius's picture
Takmelius
198 pencils

So Benetton can't sell clothes, so they're selling controversy?! They want to resolve years of bottled up hate and anger by showing the world's conflicting leaders kissing and making up?! What an ignorant and childish notion!
This doesn't even do that. Because all of the executions are males kissing males, the first thing that comes to mind is, 'Is this about gay rights?'
If these ads work for you, then you were never part of the problem.

Nike Diesel's picture
Nike Diesel
13339 pencils

It's effin flabbergasting that this piece of crap gets over 100 votes.

I'm going with lemonhead and esteb on this one.

elbuenlatex's picture
elbuenlatex
18 pencils

it looks shocking, yes. Nice retouch, yes. But i still won't buy Benetton... i've never even seen de collection...

-Latex

Rodolfomag's picture
Rodolfomag
70 pencils

How they could do this...Crap! great Photoshop direction

mario17's picture
mario17
29 pencils

mouaaahhh

alausa's picture
alausa
1418 pencils

Joelapompe, apparently the judges have never heard of your site, I just listened to the press jury president justify the grand prix. Still reeling from the shock.

Lastlab's picture
Lastlab
63 pencils

I can't belive this campagn won something! there are plenty works with exactly the same concept, the same realization and the same critics! You have just to see the Berlin East Side Gallery! Toscani didn't like it and said it was totally different from his old works, and it is. It is no provocative, it is not original, it is not creative and it's a pity that Fabrica won't do something different!

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