Benetton: Unhate, Palestine-Israel

Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org

Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins

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10 comments

andylefty's picture
andylefty
4539 pencils

There it is. But seriously I like Benetton. Does this make me like their clothes more. Umm, yes, yes it does.

MindDrift's picture
MindDrift
1041 pencils

.

MindDrift's picture
MindDrift
1041 pencils

Not shocking enough. Netanyahu should be sucking Abbass off.

andylefty's picture
andylefty
4539 pencils

I'm surprised you haven't been called up for peace talks.

jponino's picture
jponino
601 pencils

does it do it's first job, shocking and suprising? yes
does it really give the message? hmmm... not really
does it is funny? yes, kind of
does it is accurate? no

jponino's picture
jponino
601 pencils

.. and to be honnest, i don't want to see my president kissing or being happy right now, in this crisis times... i want' em sad, exhausted, ready to quit cause they%*£¨%* !

Takmelius's picture
Takmelius
198 pencils

So Benetton can't sell clothes, so they're selling controversy?! They want to resolve years of bottled up hate and anger by showing the world's conflicting leaders kissing and making up?! What an ignorant and childish notion! If these ads work for you, then you were never part of the problem to begin with.

Roger Keynes's picture
Roger Keynes
5497 pencils

T-man... Benetton have always confronted us with their campaigns.
But they are talking on a higher level. The solution not the problem.
Talking to all of us, no matter what... as only Bennetton can.
Of course they can't solve years of hate. This is advertising for (everyones) God's sake.
We all love advertising because it's at the heart of freedom of expression.
So, are you with us or what?
Peace.

Will Think for Salary

Takmelius's picture
Takmelius
198 pencils

Once again, Roger... these ads are not for you! These ads call for Un-Hating. If you've never hated in the first place then this doesn't apply to you. But if you have hated, then it's for reasons far more deeply entrenched than to be dismissed by a message of supposed love. No that most people that need to Un-hate will view these two men kissing as a symbol of love, rather as a mockery of their pain and everything they believe in.
Let me illustrate my point with this link:

http://commentisfreewatch.files.wordpress.com/2011/01/9133632830.jpg

Am I with peace? Absolutely!
Do I think it will come about with initiatives that over-simplify and caricaturize the problem, and further polarize both sides. Definitely no.

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