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Unhate, China-USA

Agency: 
Published/Aired: 
November 2011
Description: 

Hu Jintao, president of China and Barack Obama

Print advertisment created by Fabrica, France for Benetton, within the category: Fashion.

Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins

Comments (17)

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Highest Rated

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Bella proprio questa campagna.

stewart76's picture
stewart76
Activity Score 234

Toscani?

andylefty's picture
andylefty
Activity Score 4535

Will go viral via Fox News.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Bella proprio questa campagna.

Jexep's picture
Jexep
Activity Score 182

So very benetton!

my marketing blog (Thai Language): http://jexep.net

暗勃's picture
暗勃
Activity Score 7

哈哈哈。

wujun0521's picture
wujun0521
Activity Score 7

可以的!

Klinn's picture
Klinn
Activity Score 37

Meh. I dont think shock advertising works anymore. We're immune to every connotation of this. Besides, they've already done it with the priest and the nun kissing. This is just another iteration that quite frankly bores me. Although I am impressed with the retouching here. It's ace.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This isn't shock, Klinn.
Shock is one dimensional.
This drills way deeper than that.
It's subversive, audacious and demands not only attention, but a reaction.
And it's working.
UN-HATE is already getting mainstream media coverage across Australia.
And it's right on Benetton brand.
Lets face it, these are the ideas WE ALL WANT to create.

The Jobless Writer
Will Think for Salary

Takmelius's picture
Takmelius
Activity Score 203

Speak for yourself. You think it's working because it's getting coverage? Audacious...subversive... seriously?! Are you reading the comments?? How many opinions has it changed? How many bigots, homophobes or fanatics has it dissuaded?! All these ads have done is further polarize both sides. That's with regards to efficacy. As for creativity, please tell me what the novel, genius, thought worth spreading here is...?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

The genius thought worth spreading here is... I truly, madly, deeply un-hate you, Takmelius! :)

The Jobless Writer
Will Think for Salary

Takmelius's picture
Takmelius
Activity Score 203

That only counts if you've always hated me ;)

XiaOt's picture
XiaOt
Activity Score 2

牛逼……

leoparylee's picture
leoparylee
Activity Score 117

供大家意淫一下

AMGKTM's picture
AMGKTM
Activity Score 22

呵呵 这种东西在咱们国家肯定不会出现的

alausa's picture
alausa
Activity Score 1420

This just won the grand prix....

jackcoooper's picture
jackcoooper
Activity Score 93

lol - great

peterklaus's picture
peterklaus
Activity Score 108

UNHATE THIS CAMPAIGN, LOL

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