PRESENTSCLIO 2012

Benetton: Unhate, China-USA

Unhate
United Colors of Benetton.
Supports the Unhate Foundation
unhatefoundation.org

Hu Jintao, president of China and Barack Obama

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins

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17 comments

stewart76's picture
stewart76
229 pencils

Toscani?

andylefty's picture
andylefty
4533 pencils

Will go viral via Fox News.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Bella proprio questa campagna.

Jexep's picture
Jexep
182 pencils

So very benetton!

my marketing blog (Thai Language): http://jexep.net

暗勃's picture
暗勃
7 pencils

哈哈哈。

wujun0521's picture
wujun0521
7 pencils

可以的!

Klinn's picture
Klinn
37 pencils

Meh. I dont think shock advertising works anymore. We're immune to every connotation of this. Besides, they've already done it with the priest and the nun kissing. This is just another iteration that quite frankly bores me. Although I am impressed with the retouching here. It's ace.

Roger Keynes's picture
Roger Keynes
5498 pencils

This isn't shock, Klinn.
Shock is one dimensional.
This drills way deeper than that.
It's subversive, audacious and demands not only attention, but a reaction.
And it's working.
UN-HATE is already getting mainstream media coverage across Australia.
And it's right on Benetton brand.
Lets face it, these are the ideas WE ALL WANT to create.

Will Think for Salary

Takmelius's picture
Takmelius
198 pencils

Speak for yourself. You think it's working because it's getting coverage? Audacious...subversive... seriously?! Are you reading the comments?? How many opinions has it changed? How many bigots, homophobes or fanatics has it dissuaded?! All these ads have done is further polarize both sides. That's with regards to efficacy. As for creativity, please tell me what the novel, genius, thought worth spreading here is...?

Roger Keynes's picture
Roger Keynes
5498 pencils

The genius thought worth spreading here is... I truly, madly, deeply un-hate you, Takmelius! :)

Will Think for Salary

Takmelius's picture
Takmelius
198 pencils

That only counts if you've always hated me ;)

XiaOt's picture
XiaOt
2 pencils

牛逼……

leoparylee's picture
leoparylee
114 pencils

供大家意淫一下

AMGKTM's picture
AMGKTM
22 pencils

呵呵 这种东西在咱们国家肯定不会出现的

alausa's picture
alausa
1418 pencils

This just won the grand prix....

jackcoooper's picture
jackcoooper
93 pencils

lol - great

peterklaus's picture
peterklaus
108 pencils

UNHATE THIS CAMPAIGN, LOL

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