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April 2012
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Also From This Campaign (2 items)

Description: 

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Superior hold.
Bench Fix
Professional Hair Styling Products

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray

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