Bench Fix: Spider

Superior hold.
Bench Fix
Professional Hair Styling Products

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray

April 2012


kgeiger's picture
7287 pencils

Gecko is best

pierrelastname's picture
2869 pencils


headoffice Communication's picture
headoffice Comm...
194 pencils

I want my hair cut like spider where is the saloon.

ItMatters's picture
2167 pencils

cool hair style. i like.

kleenex's picture
40630 pencils

cool hair style.

ignitionspark's picture
212 pencils

Super cool!

MicheleVirgilio's picture
2617 pencils

good one but i prefer the Gecko one

feysal's picture
2561 pencils

awesome campaign and awesome art!

groovy baby!

Nike Diesel's picture
Nike Diesel
13431 pencils

I feel like a girl saying this, but this looks f***ing creepy as Hell.

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Genial! Grande trabalho de finalizaçao!

missangel's picture
15 pencils

so so

kulago's picture
101 pencils


Log in or register to post comments