Bench Fix Hairstyling Products: Spider

Superior hold.
Bench Fix
Professional Hair Styling Products

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray
Published: April 2012

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12 comments

kgeiger's picture
kgeiger
6989 pencils

Gecko is best

pierrelastname's picture
pierrelastname
2869 pencils

no.

headoffice Communication's picture
headoffice Comm...
174 pencils

I want my hair cut like spider where is the saloon.

ItMatters's picture
ItMatters
2171 pencils

cool hair style. i like.

kleenex's picture
kleenex
25174 pencils

cool hair style.

ignitionspark's picture
ignitionspark
212 pencils

Super cool!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good one but i prefer the Gecko one

feysal's picture
feysal
2120 pencils

awesome campaign and awesome art!

groovy baby!

Nike Diesel's picture
Nike Diesel
13339 pencils

I feel like a girl saying this, but this looks f***ing creepy as Hell.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Genial! Grande trabalho de finalizaçao!

missangel's picture
missangel
15 pencils

so so

kulago's picture
kulago
101 pencils

salute

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