Bench Fix Hairstyling Products: Gecko

Superior hold.
Bench Fix
Professional Hair Styling Products

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray
Published: April 2012

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21 comments

kgeiger's picture
kgeiger
7059 pencils

Extreme jealousy

ItMatters's picture
ItMatters
2171 pencils

lol. the hair style looks so cool.

VampAd's picture
VampAd
1153 pencils

Beautiful.

saya's picture
saya
347 pencils

great

metis's picture
metis
413 pencils

That's fantastic.

cvchitale's picture
cvchitale
1226 pencils

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaawwwwwwwwwwwwwwsm

ignitionspark's picture
ignitionspark
212 pencils

Superb..

shradha_artist's picture
shradha_artist
10 pencils

wonderful....

wildbore's picture
wildbore
749 pencils

well done Mr.Mark Anthony Sumaray

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Metal one for sure

Love creating ads..

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good ad.

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

beautiful idea. can set a trend. certainly a metal. and i'm giving

maish.d9's picture
maish.d9
26 pencils

amazing.... !!! visually it's very appealing...

riyelam's picture
riyelam
370 pencils

All stars for Mr. Mark Anthony Sumaray. I want the hair style for me too...

feysal's picture
feysal
2188 pencils

great art direction

groovy baby!

m-adman's picture
m-adman
185 pencils

Love it

Nike Diesel's picture
Nike Diesel
13339 pencils

This one works fine. Plus it's kinda funny.

rauliten's picture
rauliten
383 pencils

Que nivel de dirección de arte!!!

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Genial! grande trabalho de Plan, criaçao e cliente!

andylefty's picture
andylefty
4533 pencils

Great!

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