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Son

Agency: 
Published/Aired: 
April 2012
12021
Description: 

Print advertisment created by JWT, Canada for Benadryl, within the category: Pharmaceutical.

Advertising Agency: JWT, Toronto, Canada
Executive Creative Directors: Martin Shewchuk, Paul Wales
Creative Directors: Craig Markou, Colin Winn
Copywriter: Ryan Egan
Art Director: Pepe Bratanov
Group Account Directors: Monique Zarry, Danielle Rice
Account Director: Krista O'Dea
Account team: Michael Epstein, Amanda Near
Photographer: Philip Rostron

Comments (8)

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Highest Rated

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

LOL

saya's picture
saya
Activity Score 353

Very nice!

alausa's picture
alausa
Activity Score 1420

Scratch that.

somecopywriter's picture
somecopywriter
Activity Score 1113

Showing the problem, not the solution.

Wordfruit's picture
Wordfruit
Activity Score 1023

Maybe it's attempting to show the solution as a comparison: no scratching in either case. But I think it takes too much work on the part of the logical mind to get to that.

zarkos's picture
zarkos
Activity Score 944

I think it's great. Extreme consequence of not using the product is IMHO much better. Showing the solution is boring.

kleenex's picture
kleenex
Activity Score 48065

not bad.

meat.popsicle's picture
meat.popsicle
Activity Score 15

Love this!

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

LOL

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