Benadryl Itch Stick: Son

Advertising Agency: JWT, Toronto, Canada
Executive Creative Directors: Martin Shewchuk, Paul Wales
Creative Directors: Craig Markou, Colin Winn
Copywriter: Ryan Egan
Art Director: Pepe Bratanov
Group Account Directors: Monique Zarry, Danielle Rice
Account Director: Krista O'Dea
Account team: Michael Epstein, Amanda Near
Photographer: Philip Rostron
Published: April 2012

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7 comments

321 pencils

sayaTuesday, April 10, 2012 - 00:28

Very nice!

http://vinaysaya.com/

1267 pencils

alausaTuesday, April 10, 2012 - 02:48

Scratch that.

1037 pencils

somecopywriterTuesday, April 10, 2012 - 04:17

Showing the problem, not the solution.

1037 pencils

WordfruitTuesday, April 10, 2012 - 08:47

Maybe it's attempting to show the solution as a comparison: no scratching in either case. But I think it takes too much work on the part of the logical mind to get to that.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

653 pencils

zarkosTuesday, April 10, 2012 - 09:40

I think it's great. Extreme consequence of not using the product is IMHO much better. Showing the solution is boring.

15760 pencils

kleenexTuesday, April 10, 2012 - 12:38

not bad.

15 pencils

meat.popsicleTuesday, April 10, 2012 - 23:54

Love this!

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