Benadryl Itch Stick: Son

Advertising Agency: JWT, Toronto, Canada
Executive Creative Directors: Martin Shewchuk, Paul Wales
Creative Directors: Craig Markou, Colin Winn
Copywriter: Ryan Egan
Art Director: Pepe Bratanov
Group Account Directors: Monique Zarry, Danielle Rice
Account Director: Krista O'Dea
Account team: Michael Epstein, Amanda Near
Photographer: Philip Rostron
Published: April 2012

8 comments

saya's picture
saya
353 pencils

Very nice!

alausa's picture
alausa
1430 pencils

Scratch that.

somecopywriter's picture
somecopywriter
1108 pencils

Showing the problem, not the solution.

Wordfruit's picture
Wordfruit
1023 pencils

Maybe it's attempting to show the solution as a comparison: no scratching in either case. But I think it takes too much work on the part of the logical mind to get to that.

zarkos's picture
zarkos
946 pencils

I think it's great. Extreme consequence of not using the product is IMHO much better. Showing the solution is boring.

kleenex's picture
kleenex
37349 pencils

not bad.

meat.popsicle's picture
meat.popsicle
15 pencils

Love this!

VeronicaFranco's picture
VeronicaFranco
789 pencils

LOL

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