Ben & Jerry's: Universe
Advertising Agency: Ogilvy & Mather Asia Pacific Singapore
Executive Creative Directors: Eugene Cheong
Copywriters: Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
Photographer: Edward Loh, October Skies
14 Comments
Bad pac shot
art for the sake of art?
why is this so difficult to read.. or is it just me?
Great art work!!
SOOOOOOOO AWESOME!
lovely art direction
www.thecuriousbrain.com
Those are pretty cool. Its Asian Ben & Jerry's, kinda weird but cool.
Personally I think this is a great piece of art, it's a new approach I guess, it works for me. Great execution.
:::MARK3R:::
Reminds me a lot of virgin mobile stuff
Really, the only glaring weakness I can find in these press ads is that they may be too unusual, too original, too artistic and too genius to be embraced by the casual (or cynical) observer. Please don't let this campaign become that forgotten, one-of-a-kind masterpiece.
this one works best in the series. original approach and brilliant art direction no doubt. but so so copy. who are they targeting? the copy is making references to getting high, but it's not that witty or funny. and no, i can't write better than Eugene Cheong.
This is the only copy in the campaign that strikes me as clever, or even understandable. It is a very good one.
When did their brand become all about being a stoner?
WOAAAAAAAAAAAAAA