Ben & Jerry's: Universe

Advertising Agency: Ogilvy & Mather Asia Pacific Singapore
Executive Creative Directors: Eugene Cheong
Copywriters: Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
Photographer: Edward Loh, October Skies

15 comments

Guest's picture
Guest

Bad pac shot

Guest's picture
Guest

art for the sake of art?

.-_'s picture
.-_
95 pencils

why is this so difficult to read.. or is it just me?

Guest's picture
Guest

Great art work!!

Domino's picture
Domino
42 pencils

SOOOOOOOO AWESOME!

mpared's picture
mpared
562 pencils

lovely art direction

Guest's picture
Guest

Those are pretty cool. Its Asian Ben & Jerry's, kinda weird but cool.

mark3r's picture
mark3r
1945 pencils

Personally I think this is a great piece of art, it's a new approach I guess, it works for me. Great execution.

:::MARK3R:::

Guest's picture
Guest

Reminds me a lot of virgin mobile stuff

Reality Check's picture
Reality Check
1801 pencils

Really, the only glaring weakness I can find in these press ads is that they may be too unusual, too original, too artistic and too genius to be embraced by the casual (or cynical) observer. Please don't let this campaign become that forgotten, one-of-a-kind masterpiece.

Guest's picture
Guest

this one works best in the series. original approach and brilliant art direction no doubt. but so so copy. who are they targeting? the copy is making references to getting high, but it's not that witty or funny. and no, i can't write better than Eugene Cheong.

ricklongo's picture
ricklongo
1244 pencils

This is the only copy in the campaign that strikes me as clever, or even understandable. It is a very good one.

Guest's picture
Guest

When did their brand become all about being a stoner?

Guest's picture
Guest

WOAAAAAAAAAAAAAA

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

Ad for Art Directors and Designers...

Where's the idea?

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