Advertising Agency: Ogilvy & Mather Asia Pacific Singapore
Executive Creative Directors: Eugene Cheong
Copywriters: Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
Photographer: Edward Loh, October Skies
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5 Comments
its so hard to read the copy!!!!
So obvious that comment of yours... Is that all you have to say?
Go read some bank ads in newspapers.
original approach and brilliant art direction no doubt. but so so copy. who are they targeting? the copy is making references to getting high, but it's not that witty or funny. and no, i can't write better than Eugene Cheong.
unoriginal approach. a shame that ad agencies do stuff like this. have you guys ever heard of Project FOX. this is a clear variation on Rinzen & FriendsWithYou rooms. Shame on them.