Bellwood Health Services: Hidden Addiction, Pills
Gambling. It’s just as addictive.
Advertising Agency: Doner Canada, Toronto, Canada
Creative Director: Dan Willey
Art Director: Amanda Wood
Copywriter: Ash Tavassoli
Photographer: Chris Gordaneer (Westside Studios)
Other additional credits:
Account Manager: Andrew Simon
Producer: Tom Nesbitt
Published: April 2009
20 comments
Done with obesity! The same box with smarties inside. Anyway like the picture.
Good match of imagery to message.
- Jeff
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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
It's like the guy can't get enough of that Yahtzee game.
:s IAK!
54NN
Did he choke on the dice?
lol
Very strong campaign... great concept
Love the photography
YES IT IS AND??? where is the solution there?
u call 1-800...
see the bottom for the solution i.e bellwood health services.. nice work
Creativity is a natural extension of our enthusiasm
i hope it didn't take them longer than 30 seconds to think of this.
Juxtaposing gambling with other addictive behaviors is not new, but this series of ads drives the point home quite effectively. Nicely done.
good visual concept
good idea and execution, only the hand looks strange to me, has if he had only a few fingers.
I won't gamble anymore.
I won't gamble anymore.
I won't gamble anymore.
Hey it works.
Very cool stuff
What is it with the scratch marks?
something i would do, nice ad
I think that it 's a good ad because it shows well and with humour the consequences of gambling.
Play for pleasure or play to die, we must choose !!!!