Bellwood Health Services: Hidden Addiction, Pills

Gambling. It’s just as addictive.

Advertising Agency: Doner Canada, Toronto, Canada
Creative Director: Dan Willey
Art Director: Amanda Wood
Copywriter: Ash Tavassoli
Photographer: Chris Gordaneer (Westside Studios)
Other additional credits:
Account Manager: Andrew Simon
Producer: Tom Nesbitt
Published: April 2009

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20 comments

Guest's picture
Guest

Done with obesity! The same box with smarties inside. Anyway like the picture.

Singularity's picture
Singularity
202 pencils

Good match of imagery to message.

- Jeff

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andrewnhem's picture
andrewnhem
27 pencils

It's like the guy can't get enough of that Yahtzee game.

54NN's picture
54NN
115 pencils

:s IAK!

54NN

Guest's picture
Guest

Did he choke on the dice?

Crystal Clear's picture
Crystal Clear
83 pencils

lol

Guest's picture
Guest

Very strong campaign... great concept

Guest's picture
Guest

Love the photography

Guest's picture
Guest

YES IT IS AND??? where is the solution there?

Crystal Clear's picture
Crystal Clear
83 pencils

u call 1-800...

Emran Hayat's picture
Emran Hayat
832 pencils

see the bottom for the solution i.e bellwood health services.. nice work

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

i hope it didn't take them longer than 30 seconds to think of this.

warreno's picture
warreno
222 pencils

Juxtaposing gambling with other addictive behaviors is not new, but this series of ads drives the point home quite effectively. Nicely done.

hari.'s picture
hari.
375 pencils

good visual concept

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

good idea and execution, only the hand looks strange to me, has if he had only a few fingers.

samwanzer28's picture
samwanzer28
313 pencils

I won't gamble anymore.
I won't gamble anymore.
I won't gamble anymore.

Hey it works.

Guest's picture
Guest

Very cool stuff

Crystal Clear's picture
Crystal Clear
83 pencils

What is it with the scratch marks?

hunterelf's picture
hunterelf
68 pencils

something i would do, nice ad

berengerlecourt's picture
berengerlecourt
3 pencils

I think that it 's a good ad because it shows well and with humour the consequences of gambling.

Play for pleasure or play to die, we must choose !!!!

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