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Baby, 2

Agency: 
Published/Aired: 
July 2010
Description: 

Print advertisment created by Happiness, Belgium for Bellerose, within the category: Fashion.

Denim for kids.

Advertising Agency: Happiness, Brussels, Belgium
Art Director: Gregory Titeca
Photographer: Christophe Gilbert
Retoucher: Yannick Lecoq

Comments (24)

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Highest Rated

Mistiko's picture
Mistiko
Activity Score 68

Funny!!!

royschellekens's picture
royschellekens
Activity Score 390

Very much like the idea and photography. Christophe Gilbert still rocks!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture
Dzsoi
Activity Score 8440

Now this is funny!

atb2005's picture
atb2005
Activity Score 13557

I love this agency. I think this campaign, however, is a tad old now. Still, funny and cute!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Funny.

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

done in Argentina, sorry

thaistylez's picture
thaistylez
Activity Score 224

reference please

bricard's picture
bricard
Activity Score 189

It's the photography itself that makes this great, excellent light/shadow play. And they didn't screw it up with some corny line.

tirthomitro's picture
tirthomitro
Activity Score 2758

Altho' there's a hint of Levis' "New Old Jeans" concept that hits the nose, this (or the other one in the cmpgn.) ad is Fabu-Fucking-Los!!!!

they showed me a picture & i laughed
dignity has never been photographed

jay_ad_dictate's picture
jay_ad_dictate
Activity Score 81

Simplicity rules.

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Jupiter's picture
Jupiter
Activity Score 547

wahahaha!

commenting just to gather more pencils:-)

SoCH_TO's picture
SoCH_TO
Activity Score 961

Hoon done !!

Live with Passion

paumarques's picture
paumarques
Activity Score 1312

jej, no se si s'ha fet abans, però m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

FourT6and2's picture
FourT6and2
Activity Score 218

There is ZERO creative here. The product is jeans for kids. So they got some kids and dressed them up in jeans. Wow, didn't see that one coming...

Dzsoi's picture
Dzsoi
Activity Score 8440

You are missing the idea. Jeans slipped down so underpants are visible is trendy among youngsters. If a baby would follow trends instead of underpants you would see his/her diaper - this is the concept here.

FourT6and2's picture
FourT6and2
Activity Score 218

No, I totally got that. It's just not a creative concept. It's a first thought and a stereotypical, cliched one at that. Low-rise jeans with underwear showing is not a new trend in fashion. Every fashion ad that depicts shirtless men in jeans usually has that motif. It's nothing new, intelligent nor interesting.

But if you like the ad, cool.

Dzsoi's picture
Dzsoi
Activity Score 8440

Sorry then. The twist would be the underwear->diaper change. If you think it's lame, cool. Neither do I think this is a big idea, still it made me smile. Peace!

Guest's picture
Guest

This is sadly a cultural reference that doesn't need to be glorified any longer.

Guest's picture
Guest

Babysec
Argentina 2004
Craverolanis

Done!

Alejooo's picture
Alejooo
Activity Score 2
toomuchflystyles's picture
toomuchflystyles
Activity Score 154

Your post should've read "done poorly in Argentina".

Disco Munky's picture
Disco Munky
Activity Score 3890

Really? You think this is funny and/or culturally relevant? You ever hear of a band called Nirvana or of coffee from chain restaurants, because this clearly the early 90's? Also I find the style of photography slightly odd for kids.

Doin' it for the points

Mistiko's picture
Mistiko
Activity Score 68

Funny!!!

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