Comments (12)

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Milan Solanki's picture
Milan Solanki
Activity Score 994

criticism apart, why there is no logo, how someone is supposed to get that its about smoking

kleenex's picture
Activity Score 48481

I love the font work.

Milan Solanki's picture
Milan Solanki
Activity Score 994

come on, using cigarettes as font is a century old idea

crishx's picture
Activity Score 8

Extraordinary creative, superb..

Krishna Kumar

Chopper's picture
Activity Score 1015

An adv?

sheethalarya's picture
Activity Score 39

Its nice! Love the typography. I like this campaign, seems different.

Ratheeshvc's picture
Activity Score 9

Brilliant thought behind the idea as well as the execution. Really excellent work.

jishasantanair's picture
Activity Score 16

very nice. works well for dads who smoke. effective. thats wat ads are meant to be

Kamal Gopinath's picture
Kamal Gopinath
Activity Score 9

the design is completely in sync with the copy, brings out the theme of 'danger of smoking' in a very subtle yet powerful way using the copy itself as the tool. Well Done.

kok.12's picture
Activity Score 2

Do you know who is an advertiser of this campaign? I can't find anywhere information about that.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

But my Grand parents, mother, brothers, sisters and work mates all voted for this though. ;)

The Jobless Writer
Will Think for Salary

Anushree's picture
Activity Score 14

This is what i'm calling an ad!

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