Bell: Goal post

Football and barbecue – a perfect match. On the occasion of the Football World Cup, the Swiss meat producer Bell presented the ideal selection to defy the matches by interpreting typical football terms via their barbecue products, such as sausages, mustard and bread. The different advertisements were constantly actualized and even spontaneously adapted as reactions to the match results or memorable situations. At the same time the fans were implied and asked to create their own football-barbecue visuals with the online game on bell.ch.

Advertising Agency: Komet, Switzerland
Creative Director: Thom Pfister
Art Directors: Roland Zenger, Joël Weber
Graphic Designer: Reto Eckert
Copywriters: Antonia Bekiaris, Isabelle Mitchell
Head of advisory services: Simon Schatzmann
Advisory service: Miranda Bieri, Moritz Durst
Photographer: Eugen Leu / Partner AG
Image editing: Detail AG
Online-Game: Olai GmbH

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