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Bell Centennial

Published/Aired: 
July 2006
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Description: 

A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.

Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga

How can a typeface save a tree?
...
Let's create a better future, by design.
Design Indaba 09.

Comments (12)

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Highest Rated

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 Activity Scores

good use of the before and after technique. nice.

Big ideas are often small

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