Advertisement

Bell Centennial

Published/Aired: 
July 2006
Description: 

A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.

Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga

How can a typeface save a tree?
...
Let's create a better future, by design.
Design Indaba 09.

Comments (12)

Log in or register to post comments

Highest Rated

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149

good use of the before and after technique. nice.

Big ideas are often small

puck's picture
puck
Activity Score 70

that's a pretty tight ad... i mean, i hope they used post-consumer waste, 'cos there's a fair amount of white space on there, but it makes the point real well... all show-and-tell and whanot.

Mo's picture
Mo
Activity Score 648

Interesting.

KJP's picture
KJP
Activity Score 44

Nice one Ivan.

Hope you're all good.

Big Kiss to everyone at home.

Putter

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

nice.

pindaro's picture
pindaro
Activity Score 524

save trees and ink!

Mabakima's picture
Mabakima
Activity Score 84

Saving trees, creating a better future by design? While the idea is fresh and the intent is noble, I think it's too much of a stretch that design can actually create a greener, more utopian future. It's quite hard to buy into it, I think.

ALAA's picture
ALAA
Activity Score 441

Wawooo... I love it... new.

tsunamilaw's picture
tsunamilaw
Activity Score 115

simply fabulous....

heyz's picture
heyz
Activity Score 8

lol! they wasted a hell lot of white space there. really. i say don't use margins and save trees.

reena's picture
reena
Activity Score 26

nice ad wod hav worker better without the design indaba logo ha ha

bandar's picture
bandar
Activity Score 26

Intelligent thinking ...

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149

good use of the before and after technique. nice.

Big ideas are often small

Advertisement