The 'Chokchok Urban Art Project', established by true herb cosmetic brand 'belif', is an architecture/ arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads were made to recruit amateur artists to join selected professional street artists.
Advertising Agency: HS Ad, Seoul, Republic of Korea
Creative Director: Bo Hwang, Chang Soo Han
Art Director: Chang Soo Han
Copywriter: Eui Seop Shim
Account Supervisor: Yun Mi Lee
Published: August 2013