Belif Cosmetic Chok Chok art project: Street artists wanted, 3

The 'Chokchok Urban Art Project', established by true herb cosmetic brand 'belif', is an architecture/ arts project at the very top of Haemagi-gil, Itaewon. Street artists communicated with residents and reinterpreted the space using the existing materials and story. These print ads were made to recruit amateur artists to join selected professional street artists.

Advertising Agency: HS Ad, Seoul, Republic of Korea
Creative Director: Bo Hwang, Chang Soo Han
Art Director: Chang Soo Han
Copywriter: Eui Seop Shim
Account Supervisor: Yun Mi Lee
Published: August 2013

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5 comments

kleenex's picture
kleenex
25488 pencils

great placement.

kleenex's picture
kleenex
25488 pencils

great placement.

kleenex's picture
kleenex
25488 pencils

great placement.

shahidali's picture
shahidali
4063 pencils

Like the execution.

shahid

iambusy's picture
iambusy
2219 pencils

waht graet plaecment? doesnt look like they need street artists when they have such brilliant one.

busy.

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