Belesana Antiage Center: Limousine

Let your husband date a younger woman.
Belesana Antiage Center

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín.
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Gustavo Botte
Art Directors: Franco Echevarria, Cecilia Ognio, Gloria Parra

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13 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Doesn't even needs a photo with such a brilliant line!

MissCopywriter's picture
MissCopywriter
168 pencils

Agreed.
The line is much stronger than the visual.

WeirdDog's picture
WeirdDog
209 pencils

Good work.

Billybell's picture
Billybell
373 pencils

Very good.

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

We love you Gustavo Botte!!

St john's picture
St john
27 pencils

good line... 15 years ago

HellFish's picture
HellFish
167 pencils

Concept and execution very old.

AdBuzzer's picture
AdBuzzer
1168 pencils

There should be a "male" version as well saying: LET YOUR YOUNGER WIFE DATE A YOUNG MAN.

Bob.C's picture
Bob.C
1135 pencils

Great copy - straight to the point, it doesn't matter if it's not a new concept. If that's the psychological motivator behind the action, use it.

Lica's picture
Lica
30 pencils

like it

iTurk's picture
iTurk
140 pencils

Line is really good. I can not tell the same thing for visuals.

sergeo_syd's picture
sergeo_syd
603 pencils

Great set of ads, perhaps this is the weaker of the three.

http://edictive.com - Film Production Management

MidasTouch's picture
MidasTouch
1024 pencils

Fun.
And a great line.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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