Belda Factory: Bird, 2

If something will remind you which nest to return home to every day, it should be worth looking at.
New Wedding Ring Collection

Advertising Agency: Euro RSCG Prague, Czech Republic
Creative Director: Eda Kauba
Art Director: Vilem Kabzan
Copywriter: Adam Roucka

March, 2010


Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

LOVE the copy! RESPECT. Monkey flips out! :)

dreadboy's picture
413 pencils

Excellent. Also reminds us that good ads don't need humangous (never did know how to spell that word) budgets.

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mikeelrapido's picture
1929 pencils



Adaddicted's picture
3435 pencils

Find it different, simple!


xcreativity's picture
2374 pencils

amazing copy. gotta love it.

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Roshan Quintus's picture
Roshan Quintus
667 pencils

love this. excellent art . simple yet very strong copy.

bite me

Phil Lestino's picture
Phil Lestino
1684 pencils

I think the "amazing" b headline would be better like this........If it reminds you where your home is, it's worth looking at. So I don't think the copy is amazing at all

Roshan Quintus's picture
Roshan Quintus
667 pencils

I'm not a copy guy. but that copy is nice its touching where as your copy is very rough.

bite me

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

sweet ..proves yet gain that the copy is of such great importance, that where needed, if enough attention is paid can take the whole piece up several gradient marks!

atb2005's picture
13561 pencils

I agree with Phil. Copy is not perfect It expresses a very beautiful sentiment, but in a way that's a little too verbose maybe. That part "reminds which nest to return home to" doesn't sound quite well. Maybe "That which reminds you of the nest you should return to everyday is worth looking at" or "That which takes you back to your nest everyday should be worth looking at".

michelangelo's picture
660 pencils

art ok. copy ok

Brain-Art's picture
1101 pencils

Again. Nice copy

Roger Keynes's picture
Roger Keynes
5498 pencils


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Dadaism's picture
161 pencils

Maybe the bird signifies something but Art need lots of improvement!

Copy is great!!!!!!

adamr's picture
98 pencils

thanks to all for your opinions.

about the copy: it sounds much much better in czech...the translation is always a bit tricky... but hope it works at least a bit

atb2005's picture
13561 pencils

Great job! We all agree that these are beautiful sentiments.

everartz's picture
7609 pencils

lovely art direction!

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Marta Ibarrondo's picture
Marta Ibarrondo
55 pencils

like the illustration don't love the art direction. ok idea, not crazy about it.

k0778101's picture
2 pencils

Didnt understand the ad could somebody please explain

rolling.stone's picture
2740 pencils

nicely done

beside it agree with "Phil Lestino's" & "ATB2005"


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