BelCuore Café: Thief

Long night ahead?

Advertising Agency: Ogilvy, Brazil
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique

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Hiperion's picture
3138 pencils

come on....
bad art..very bad art..

Wordnerd's picture
6662 pencils

nice art

xcreativity's picture
2374 pencils

it just looks strange in my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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mikeelrapido's picture
1929 pencils

I agree that this looks strange..


Hibon's picture
3731 pencils

Eye catch... i like this.

Simple ideas are the best !

Donald Draper's picture
Donald Draper
137 pencils

mmmm ok.

Adaddicted's picture
3435 pencils

Same execution, boring!


Muhammad Imran's picture
Muhammad Imran
614 pencils

it keeps you awake! nice concept tho...

Holly Boy's picture
Holly Boy
42 pencils


talkingisfree's picture
2458 pencils

Nothing special,horrible letterings!

ek kanya's picture
ek kanya
814 pencils

lobve the art.

am an advertising junkie | read my flog at

everartz's picture
7589 pencils

as long as its delivering the msg. then it should be fine.. its not the best art possible but it has some impact upon the viewer

| Everartz |

blueturtles's picture
235 pencils

hey guys, instead of just useless criticism why don't we give something constructive. Otherwise we just assume that the user name belongs to a bitter jobless has-been who hasn't come up with a good concept in a while.

i really like this one. the art can still be pushed. i think the image in the middle make the piece weaker than i should be. maybe think of putting something a bit clearer. i don't know what image can be placed...but it definitely needs more time. but the art direction on the "eye" portion looks great already. the typography also weakens the piece. makes it look student-like. if the art director behind this piece put a little more time into that type, i think it would greatly enhance the campaign.

otherwise, this is a good start. it definitely has legs.

DarkSide's picture
1068 pencils

I like it.
Beautiful and original art.
The message is good to. Coffee makes you focus and be alert to what is important in a long night.
The deer ad is better. A little easier to get.

siriuswhite's picture
4 pencils

Normal. Porém, ghost até dizer chega.

DarkSide's picture
1068 pencils

Mais que Chico Xavier.

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