BelCuore Café: Sleepy Housewife

BelCuore Cafe. Please don't go.

Advertising Agency: Ogilvy Brasil, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Directors: Fred Saldanha, Claudio Lima
Art Director: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Illustrator: Arthur D'Araujo
Published: August 2010


atb2005's picture
13567 pencils

This campaign is very surreal. It's like abstract art! I love it!

picopalqlea's picture
999 pencils

I have to disagree.... it's horrible, finally the Brazilians did something ugly.

Guest's picture

Hahaha yeah, this is probably the worst art direction I've seen come out of Brazil (and this ad is nicer than the stuff that comes out of other countries).

gbl's picture
451 pencils

I agree. Hate it.

pez's picture
1800 pencils

Very good, different approach for a Café..

pajaro's picture
69 pencils

I dont get it

Adaddicted's picture
3435 pencils

agree with some of the comments above, not my favorite Brasilian art.


ek kanya's picture
ek kanya
814 pencils

just scam piece.

am an advertising junkie | read my flog at

Hibon's picture
3736 pencils

This wakes you up!!!!! (very surreal and not boring)

Simple ideas are the best !

Guest's picture

It´s great. Very nice art work. I dont think that people who did the comments above cuold make such a great art work like this in his whole life. Sorry for you guys. Congratulations to Ogilvy Brasil.

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