Agency Network: 
March 2010

Print advertisment created by Ogilvy, Brazil for BelCuore Café, within the category: Non-Alcoholic Drinks.

Long night ahead?

Advertising Agency: Ogilvy, Brazil
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique

Comments (8)

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andyStock's picture
Activity Score 666

It took me a while to get the message of these adverts, but because of the fantastic colours used and the idea with the eye I stuck with them for a while and now I get it, even if the message is a little weak compared to the artwork.

silvi's picture
Activity Score 4172

Subtle, but interesting

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Grabbed me... and made we want to work it out. Good job.

The Jobless Writer
Will Think for Salary

mayankbarolia's picture
Activity Score 144

nice art.. like the way they express this.. simple and good..

Adaddicted's picture
Activity Score 3435

Brasilian Carnival!!!
Its hard for them to keep the colors in their palette ; )
not a wow stuff but interesting.


perromalo's picture
Activity Score 429

I like the "eye" effect don eby the arrows, but I find a bit difficult to see that there is something going on inside the pupil. The overall concept is not bad.

ek kanya's picture
ek kanya
Activity Score 814

lots of hard work, but nice layout.

am an advertising junkie | read my flog at

shitmonk's picture
Activity Score 465

you drank so much coffee that you're having tunnel vision as a side effect?
:) nope.
"this coffee keeps you up and going, will help you focus" is the idea.
not the iceberg one, but i like the other two.