Long night ahead?
Advertising Agency: Ogilvy, Brazil
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique
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8 Comments
It took me a while to get the message of these adverts, but because of the fantastic colours used and the idea with the eye I stuck with them for a while and now I get it, even if the message is a little weak compared to the artwork.
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Subtle, but interesting
Grabbed me... and made we want to work it out. Good job.
Will Think for Salary
nice art.. like the way they express this.. simple and good..
Brasilian Carnival!!!
Its hard for them to keep the colors in their palette ; )
not a wow stuff but interesting.
withalltherespects
I like the "eye" effect don eby the arrows, but I find a bit difficult to see that there is something going on inside the pupil. The overall concept is not bad.
lots of hard work, but nice layout.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
you drank so much coffee that you're having tunnel vision as a side effect?
:) nope.
"this coffee keeps you up and going, will help you focus" is the idea.
not the iceberg one, but i like the other two.