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Truths, 3

Agency: 
Published/Aired: 
July 2012
Description: 
Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar

Comments (9)

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Highest Rated

mr.x's picture
mr.x
Activity Score 998

Haha lovely copy! Don't like the visual though.

DilipRevar's picture
DilipRevar
Activity Score 264

hahaha this one is great.

sheethalarya's picture
sheethalarya
Activity Score 39

Very clever copy!

kleenex's picture
kleenex
Activity Score 44639

I love it.

Lazarus's picture
Lazarus
Activity Score 1536

Not really.

jackblack's picture
jackblack
Activity Score 2355

Pretty weak. No. Very weak.

shahidali's picture
shahidali
Activity Score 4069

I like this copy. Clever.

shahid

sacrilegend's picture
sacrilegend
Activity Score 3392

Love the copy, and even the super visceral, unpolished art.

There is a definite market for people like this: guys who don't care about the recent surges of designer gyms that feel more like nightclubs than they do places to work out (see David Barton and/or Equinox gyms). These guys are also generally less well-off, and are willing to settle for the bare essentials, if the price is right.

I can see this brief in my head, and I'm loving these ads for it.

ajx's picture
ajx
Activity Score 116

You said it sacrilegend

deja fuck

mr.x's picture
mr.x
Activity Score 998

Haha lovely copy! Don't like the visual though.

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