Belair Health Club: Truths, 3

Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar
Published: July 2012

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9 comments

264 pencils

DilipRevarFriday, July 27, 2012 - 01:54

hahaha this one is great.

31 pencils

sheethalaryaFriday, July 27, 2012 - 08:58

Very clever copy!

15760 pencils

kleenexFriday, July 27, 2012 - 09:34

I love it.

1392 pencils

LazarusFriday, July 27, 2012 - 10:23

Not really.

1822 pencils

jackblackSaturday, July 28, 2012 - 06:36

Pretty weak. No. Very weak.

4056 pencils

shahidaliMonday, July 30, 2012 - 01:30

I like this copy. Clever.

shahid

582 pencils

sacrilegendMonday, July 30, 2012 - 09:04

Love the copy, and even the super visceral, unpolished art.

There is a definite market for people like this: guys who don't care about the recent surges of designer gyms that feel more like nightclubs than they do places to work out (see David Barton and/or Equinox gyms). These guys are also generally less well-off, and are willing to settle for the bare essentials, if the price is right.

I can see this brief in my head, and I'm loving these ads for it.

113 pencils

ajxTuesday, July 31, 2012 - 08:58

You said it sacrilegend

deja fuck

823 pencils

mr.xWednesday, August 8, 2012 - 11:29

Haha lovely copy! Don't like the visual though.

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