Belair Health Club: Truths, 3

Advertising Agency: Stark Communications, Kerala, India
Executive Creative Director: Shelton Pinheiro
Creative Director: Ajith Gopinath
Art Director: Nidhin Nandakumar
Copywriter: Ajith Gopinath
Illustrator: Nidhin Nandakumar
Published: July 2012

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9 comments

DilipRevar's picture
DilipRevar
264 pencils

hahaha this one is great.

sheethalarya's picture
sheethalarya
39 pencils

Very clever copy!

kleenex's picture
kleenex
25642 pencils

I love it.

Lazarus's picture
Lazarus
1490 pencils

Not really.

jackblack's picture
jackblack
2230 pencils

Pretty weak. No. Very weak.

shahidali's picture
shahidali
4063 pencils

I like this copy. Clever.

shahid

sacrilegend's picture
sacrilegend
1734 pencils

Love the copy, and even the super visceral, unpolished art.

There is a definite market for people like this: guys who don't care about the recent surges of designer gyms that feel more like nightclubs than they do places to work out (see David Barton and/or Equinox gyms). These guys are also generally less well-off, and are willing to settle for the bare essentials, if the price is right.

I can see this brief in my head, and I'm loving these ads for it.

ajx's picture
ajx
113 pencils

You said it sacrilegend

deja fuck

mr.x's picture
mr.x
952 pencils

Haha lovely copy! Don't like the visual though.

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