Bekol / Organization of Hard of Hearing People: Fading Beatles

Many people in Israel find it hard to enjoy music.
Bekol works to make concerts, plays, films and cultural events more accessible for the hard of hearing in Israel.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Tal Hirshberg
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Lior Gavish
Production: Dorit Gvilli
Media: Limor Dahan, Gabi Attal
Photoshop: Yaniv Shachar
Published: February 2013


Andrej Troha's picture
Andrej Troha
613 pencils

This is good. Award good.
Hope you secured the rights, though.

morse's picture
16575 pencils

Yep, at least a bronze.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JustinCarrasquillo's picture
549 pencils


Grrrr's picture
1963 pencils

Oh, that's nice. Although I am not sure that is how the actual zebra crossing looks there. Never mind.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Work should only win awards if it's original. Plus, Abbey road is an advertising cliche I think:

Andrej Troha's picture
Andrej Troha
613 pencils

Thanks for googling that for us, Jaap, but it’s not a cliché, when it’s relevant and conveys message brilliantly. Using abused image and create something new with it, now that’s hard.

Klara K.'s picture
Klara K.
2695 pencils

Very good campaign. When it comes to a previous execution, it could have been act of congeniality.

Marcupolo's picture
206 pencils

clever although concept was done before

ronstr's picture
140 pencils

very nice

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