Bekol: Fading Queen

Many people in Israel find it hard to enjoy music.
Bekol works to make concerts, plays, films and cultural events more accessible for the hard of hearing in Israel.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Tal Hirshberg
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Lior Gavish
Production: Dorit Gvilli
Media: Limor Dahan, Gabi Attal
Photoshop: Yaniv Shachar

Published: 
February 2013

4 comments

morse's picture
morse
17002 pencils

Nice campaign.

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jackblack's picture
jackblack
2350 pencils

Looks like the same execution, but the idea is different here. Not saying it's great, just saying it's a little different.

kleenex's picture
kleenex
40708 pencils

love the idea.

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