Submitted by Guest (not verified) on Wed, 2006-05-24 00:16.
I must say, I'm an advocate for smart advertising that makes you think, but this is really stretching. I've been creating ads fof fiteen years, and it took me way too long to get this one.
A great idea, yes - but the sublty of the art direction causes confusion whether the focus should be on the verticle lines of the floor and walls, or the horizontal lines of the carpet. That aside, unless the ad is placed in a symphony program guide, it relies too much on the assupmtion that the target knows music and will see that there are no notes. And if they don't, the message is lost.
Submitted by andrej dwin on Wed, 2006-05-24 04:07.
ha. first I thought I did get the ad in an instant, but I seriously didn't until I read your comment.
simply I didn't see the lines on the carpet and was just wondering why does the tagline say "very quiet" if they show me only the sign of music, not silence.
Submitted by Guest (not verified) on Wed, 2006-05-24 01:02.
If advertising is about dramatizing the benefit, I don't think this does it. Clever, maybe. But you might as well spell out the word "quiet" with the cord.
Submitted by Guest (not verified) on Wed, 2006-05-24 03:20.
Who buys vacuum cleaners? Does the target get this? I don't think so.
Since when is vacuumcleaner noise represented by musical notes?
It's a good visual idea but that's it.
Submitted by reklam cizeri (not verified) on Wed, 2006-05-24 07:36.
This is the very wrong way to demonstrate the silence of the vacuum cleaner. You say quiet but you show the musical note. Very nonsense print ad.
Made for award.
(This is from Istanbul/Turkey. Unfortunately my colleagues did this 'clever' ads and publish it in a magazine which read by less people. The award is everything for them. This behaviour is very foxily.)
(Photography and small punto typo and logo. Here is your ad!)
Submitted by brandon (not verified) on Wed, 2006-05-24 08:01.
Just a thought. After some observation, I get "Hey, no music notes, must be quite". But, the first thing I think when I see a note (treble clef I think?) is music in general. Would it be stronger to take a stance more like "Music to your ears..." and ditch the lines in the carpet?
Submitted by matt (not verified) on Wed, 2006-05-24 08:31.
I thought it was a very clever ad. The only observation I had, was that the lines in the carpet should be a bit stronger, to show that in fact there AREN'T any musical notes, hence no sound... I think that AD here used vertical lines on the wall and on the floor to help us see those horizontal ones, which would be more visible, were they in a stronger contrast to the rest of the carpet.
Good ad for people who is familiar with music notes.
Kill the vertical lines and you may have not cast so much doubt,
Art dierction needs work. After awhile you see an empty room with a carpet and plug points on the wall.
With a vaccum left in the middle of nowhere. A little forced don't you think?
Line sucks, but then again, it might work for people in Istanbul.
Maybe it's just the lingo.
Not too sure, thats why I said it might work.
English is english, but may sound different when spoken from country to country.
Not necessarily correct in grammar but might work for that market.
; )
Submitted by Guest (not verified) on Wed, 2006-05-24 21:37.
It is very sad that this ad was produced by TBWA.
If Even an agency like TBWA is actually publish that kind of work, what will new small shops do to spread their name?
Irrevalent, meaningless, but yeah it is "creative"
TBWA/istanbul must learn from TBWA/paris
Submitted by sensation (not verified) on Thu, 2006-05-25 03:40.
About the lingo, you are right. Englisn is not our language as u know:) But they want to show their 'very creative' print ad all over the world and write in english. because nobody understands in Turkish.
The ad will be awarded in Turkey or somewhere else. You will see. It is so useless for the target audience and also very useful for their ego.
güzel olmuş halıdan başka herşeyi temizlemişiz anlaşılan buda süpürgenin ne kadar güçlü olduğunu kanıtlayan bir çalışma olmuş. helal olsun başka bir şey demiyorum...
ÇOK ESPİRİLİ.....
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Nice observation, but the line "very quiet" seems a bit...let´s say forced.
I must say, I'm an advocate for smart advertising that makes you think, but this is really stretching. I've been creating ads fof fiteen years, and it took me way too long to get this one.
A great idea, yes - but the sublty of the art direction causes confusion whether the focus should be on the verticle lines of the floor and walls, or the horizontal lines of the carpet. That aside, unless the ad is placed in a symphony program guide, it relies too much on the assupmtion that the target knows music and will see that there are no notes. And if they don't, the message is lost.
Yes, I agree that the floor should not have those vertical lines. The only lines should have been on the carpet.
ha. first I thought I did get the ad in an instant, but I seriously didn't until I read your comment.
simply I didn't see the lines on the carpet and was just wondering why does the tagline say "very quiet" if they show me only the sign of music, not silence.
If advertising is about dramatizing the benefit, I don't think this does it. Clever, maybe. But you might as well spell out the word "quiet" with the cord.
Brilliant. But only for people who know how musial notes are written.
Some might think that the vaccuum cleaner is a musical note! whereas it's only a sign that indicates treble clef.
I belive that the recent siemens-ad were MUCH better, both in concept and execution. when it comes to demonstrating the silence of a vacuum cleaner.
http://adsoftheworld.com/media/print/siemens_vacuum_cleaner_opera
Just my 5 cents.
/LAZ
Who buys vacuum cleaners? Does the target get this? I don't think so.
Since when is vacuumcleaner noise represented by musical notes?
It's a good visual idea but that's it.
This is the very wrong way to demonstrate the silence of the vacuum cleaner. You say quiet but you show the musical note. Very nonsense print ad.
Made for award.
(This is from Istanbul/Turkey. Unfortunately my colleagues did this 'clever' ads and publish it in a magazine which read by less people. The award is everything for them. This behaviour is very foxily.)
(Photography and small punto typo and logo. Here is your ad!)
That's not a musical note, that is a treble clef. The whole point of the ad that there ARE NO musical notes on the image. Only the lines to hold them.
Just a thought. After some observation, I get "Hey, no music notes, must be quite". But, the first thing I think when I see a note (treble clef I think?) is music in general. Would it be stronger to take a stance more like "Music to your ears..." and ditch the lines in the carpet?
I thought it was a very clever ad. The only observation I had, was that the lines in the carpet should be a bit stronger, to show that in fact there AREN'T any musical notes, hence no sound... I think that AD here used vertical lines on the wall and on the floor to help us see those horizontal ones, which would be more visible, were they in a stronger contrast to the rest of the carpet.
Love it.
Good ad for people who is familiar with music notes.
Kill the vertical lines and you may have not cast so much doubt,
Art dierction needs work. After awhile you see an empty room with a carpet and plug points on the wall.
With a vaccum left in the middle of nowhere. A little forced don't you think?
Line sucks, but then again, it might work for people in Istanbul.
: : mystique : :
It might work for people in Istanbul?
What is that mean?
Maybe it's just the lingo.
Not too sure, thats why I said it might work.
English is english, but may sound different when spoken from country to country.
Not necessarily correct in grammar but might work for that market.
; )
: : mystique : :
It is very sad that this ad was produced by TBWA.
If Even an agency like TBWA is actually publish that kind of work, what will new small shops do to spread their name?
Irrevalent, meaningless, but yeah it is "creative"
TBWA/istanbul must learn from TBWA/paris
About the lingo, you are right. Englisn is not our language as u know:) But they want to show their 'very creative' print ad all over the world and write in english. because nobody understands in Turkish.
The ad will be awarded in Turkey or somewhere else. You will see. It is so useless for the target audience and also very useful for their ego.
clever !
clever and clean...
güzel olmuş halıdan başka herşeyi temizlemişiz anlaşılan buda süpürgenin ne kadar güçlü olduğunu kanıtlayan bir çalışma olmuş. helal olsun başka bir şey demiyorum...
ÇOK ESPİRİLİ.....
nice Art Direction
ok, nice art direction but … ich habe diese anzeige NICHT verstanden!