Beko: Singin' in the rain

Beko: Singin' in the rain

Beko DVD recorder. 205 hours of non-stop recording.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: Murat Arlı
Creative Head: Gökhan Yücel
Art Director: Barış Sarhan
Copywriter: Esin Erol

Your rating: None Average: 4.8 (9 votes)

Comments

Submitted by Arebehn on Wed, 2008-04-30 08:17.

Don't get it, he fell asleep? In the rain? Holding on to a light pole? I think its too much...
If it can record that many hours he shouldn't be there at all, only the umbrella.

Pogi5's picture
Submitted by Pogi5 on Wed, 2008-04-30 18:33.

The ad is making reference to "Singing in the Rain" by Gene Kelly a classic movie skit.
VW used it for their GTI ad a few years back.
I'm guessing he looks absolutely gassed because of the non stop recording?

ivan's picture
Submitted by ivan on Wed, 2008-04-30 19:56.

Correct!
http://adsoftheworld.com/media/tv/golf_gti

Submitted by sodomy on Thu, 2008-05-01 04:29.

I'm Thai I didn't get it until you told me. Maybe, it's ok. It isn't publish in Thailand, I think.

Submitted by caroussa on Wed, 2008-04-30 08:58.

there's a difference between non-stop recording and non-stop playback

Submitted by otrova gomas on Wed, 2008-04-30 10:10.

Que buen color!

Submitted by GF on Wed, 2008-04-30 11:13.

Una sola pelicula dura 205 horas??

Submitted by Mr. R on Wed, 2008-04-30 12:08.

This should be a crazy glue ad.

Submitted by jorj on Wed, 2008-04-30 16:40.

it will be better if he feels dizzy, coz the cd will stay rotating, all the time. and second direction cud be...... in 205 hours rain will stop.

Submitted by RM on Wed, 2008-04-30 20:03.

It would be better if he was sitting in the rain.

Submitted by Mfcp55 on Wed, 2008-07-09 11:57.

don't use a movie reference when it doesn't make sense... respect movies!!!