Beko: Singin' in the rain

Beko DVD recorder. 205 hours of non-stop recording.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: Murat Arlı
Creative Head: Gökhan Yücel
Art Director: Barış Sarhan
Copywriter: Esin Erol

14 comments

Arebehn's picture
Arebehn
50 pencils

Don't get it, he fell asleep? In the rain? Holding on to a light pole? I think its too much...
If it can record that many hours he shouldn't be there at all, only the umbrella.

Pogi5's picture
Pogi5
253 pencils

The ad is making reference to "Singing in the Rain" by Gene Kelly a classic movie skit.
VW used it for their GTI ad a few years back.
I'm guessing he looks absolutely gassed because of the non stop recording?

ivan's picture
ivan

Ivan Raszl, admin of AotW

sodomy's picture
sodomy
262 pencils

I'm Thai I didn't get it until you told me. Maybe, it's ok. It isn't publish in Thailand, I think.

caroussa's picture
caroussa
10 pencils

there's a difference between non-stop recording and non-stop playback

otrova gomas's picture
otrova gomas
47 pencils

Que buen color!

GF's picture
GF
17 pencils

Una sola pelicula dura 205 horas??

Mr. R's picture
Mr. R
80 pencils

This should be a crazy glue ad.

Guest's picture
Guest

That's clever!

jorj's picture
jorj
638 pencils

it will be better if he feels dizzy, coz the cd will stay rotating, all the time. and second direction cud be...... in 205 hours rain will stop.

RM's picture
RM
419 pencils

It would be better if he was sitting in the rain.

Guest's picture
Guest

absolutely.

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

don't use a movie reference when it doesn't make sense... respect movies!!!

muralyst's picture
muralyst
12 pencils

fantastic!

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