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Beko: Singin' in the rain

Beko: Singin' in the rain
Your rating: None Average: 5.6 (12 votes)

Beko DVD recorder. 205 hours of non-stop recording.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: Murat Arlı
Creative Head: Gökhan Yücel
Art Director: Barış Sarhan
Copywriter: Esin Erol

14 Comments

Arebehn's picture 50 pencils

Don't get it, he fell asleep? In the rain? Holding on to a light pole? I think its too much...
If it can record that many hours he shouldn't be there at all, only the umbrella.

Pogi5's picture 253 pencils

The ad is making reference to "Singing in the Rain" by Gene Kelly a classic movie skit.
VW used it for their GTI ad a few years back.
I'm guessing he looks absolutely gassed because of the non stop recording?

ivan's picture
sodomy's picture 264 pencils

I'm Thai I didn't get it until you told me. Maybe, it's ok. It isn't publish in Thailand, I think.

caroussa's picture 10 pencils

there's a difference between non-stop recording and non-stop playback

otrova gomas's picture 42 pencils

Que buen color!

GF's picture 17 pencils

Una sola pelicula dura 205 horas??

Mr. R's picture 82 pencils

This should be a crazy glue ad.

Guest's picture

That's clever!

jorj's picture 626 pencils

it will be better if he feels dizzy, coz the cd will stay rotating, all the time. and second direction cud be...... in 205 hours rain will stop.

Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750

RM's picture 421 pencils

It would be better if he was sitting in the rain.

Guest's picture

absolutely.

Marcela Cáceres's picture 112 pencils

don't use a movie reference when it doesn't make sense... respect movies!!!

muralyst's picture 12 pencils

fantastic!

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