Beko: Octopus

600 lt. refrigerator. More room for your food.

Advertising Agency: TBWA Istanbul, Turkey
Creative Director: İlkay Gürpınar
Creative Head: Gökhan Yücel
Art Director: Banu Üstündag
Copywriter: Cem Ozturk
Illustrator: IDA Pictures


nemesis's picture
761 pencils

this doesn't say anything to me

triqaziz's picture
133 pencils

Idea itself is good, but visual execution and copy have no similarity.

MJ05's picture
88 pencils

yes, i agree. I think the graphic execution is not working for the idea.


alialli's picture
211 pencils

This is smart, this is damn smart. Good work my friend

crisis's picture
189 pencils

If people in Turkey eat whole, live octopuses regularly, this is good.

Luis Maram's picture
Luis Maram
252 pencils

The idea is good but the execution, uhmmmm...
Perhaps a chicken would work better and it needs a BIGGER copy.

consolidated.db's picture
545 pencils

completely disagree on both fronts.

Firstly, re: bigger copy. The idea is to show all the room the octopus has. the bigger the copy, in both actual size and in correlation to the subject, the smaller it makes the 'extra room' seem. also, you see the octopus by himself, all relaxed, you have to go searching for the small copy, which highlights the room.

the copy is the right size.

Secondly, re: the chicken. I don't see why a chicken would be a better substitute for the octopus. please explain? i don't see how one can be seen as stronger than the other, and chickens are more referenced than our 8 legged sea dwellers, so i give the choice of this over a chicken a thumbs up.

That said, I'm not a huge fan of this ad - the insight is that your food gets more room, i don't really care if my food has extra room to enjoy their stay in my fridge until consumed (or thrown out). nothing in my fridge is actually living.

CND's picture
48 pencils

"600 It. refrigerator. More room for your food."

get it? uh the octopus is kickin back all stretched out...ROOMY fridge?

getconnected2001's picture
987 pencils

I got the concept!
The octopus is quite relaxed because it has got the 600Lt refrigerator, right?

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Cruiser's picture


dcgroppo's picture
239 pencils

I've seen this octopuss before... but i'm to tired to look for it right now. Some wheels i think...

krautland's picture
3220 pencils

hm. the idea was good but the execution lacks... when I first saw this, I thought the octopus was doing crunches. I had to read the line to understand that it had all the place to itself. this may be tough (impossible?) to pull off with this particular animal.

anyway... not too bad but it could have been more.

Neil Levy's picture
Neil Levy
314 pencils

neil levy
i think it's kind of nice. it's tough to make animals appear to take on human emotions without it getting cheesy. but i think you all did it pretty well.

yun siang orangutan's picture
yun siang orangutan
298 pencils

You're beginning to sound like Paula Abdul.

Neil Levy's picture
Neil Levy
314 pencils

neil levy

Andy Orangutan...Is that your real name or some kind of cover name so you can write whatever you want and not have to back anything up? If it's your real name, then I have more respect for you. Because it's an honest way to live. (My name is my real name) But if yours is a pseudo name though, then you're in the same camp as the hundreds of clowns on this site who write mean things to people and don't have to back any of it up. I end up meeting with lots of students that come here to our shop because people want to work in San Francisco. As you might imagine, most of the books aren't very good because there aren't a lot of really great thinkers out there. But to me, I think it's important to always find something good to say about something and someone's book. Because it's a lot easier to rip the kids down. And they've put a lot of time into the work. Even if it doesn't seem like it. I try to do both. Tell them what works and what doesn't. And I always give them my contact so they can send me stuff and I can help them improve their book.

I hope you do the same. Otherwise, what's the point?

1838 pencils

My name is my real name too.

We're going to need more lube.

shades's picture
78 pencils

Aren't octopuses all bendy and flexible anyway. why do you need a bigger fridge to fit an octopus in them.
Maybe if it was a whole pig with apple in it's mouth? then I get it.

sevi's picture
12 pencils

I cann't understand what it means.

pankajadsoftheworld's picture
433 pencils

its wonderful, people are using some fucking logic but it still works great....

goon's picture
16 pencils


Malala's picture
295 pencils

it does'nt say about More room. what if more octopus relaxing.

1838 pencils

This works ok. But as a gag the pay off isn't that funny.

We're going to need more lube.'s picture
40 pencils

Good , I like it's.



unaquestionediali's picture
484 pencils

is it a giant octopus?

iamcreative's picture
262 pencils


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