Fridge, 2

Agency Network: 
May 2008

Print advertisment created by BDDP, France for Beko, within the category: House, Garden.

At last, a fridge that really takes action against icecap melting.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud

Comments (7)

Log in or register to post comments
ahmed ragheb's picture
ahmed ragheb
Activity Score 297

IDEA= bad
artwork= nice one ..
copywrite= SUX or understanable

R. Rinaldi's picture
R. Rinaldi
Activity Score 686


jorj's picture
Activity Score 638

what about the yellow color?

Alistair C.'s picture
Alistair C.
Activity Score 692

do you advertise a fridge that makes ice cubes? if so, the copy is weak.
and why are the walls radioactive green?

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

No, it is a literal meaning: It consumes 10% less energy, therefore it's better for the environment.

bucklebones's picture
Activity Score 25

nice artwork

raavigeorgian's picture
Activity Score 2444

has the visual appeal...will definitely attract attention....maybe due to color alone or maybe typography...