Beko: Fridge, 2

At last, a fridge that really takes action against icecap melting.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008

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7 comments

ahmed ragheb's picture
ahmed ragheb
297 pencils

IDEA= bad
artwork= nice one ..
copywrite= SUX or understanable

R. Rinaldi's picture
R. Rinaldi
686 pencils

So?

jorj's picture
jorj
638 pencils

what about the yellow color?

Alistair C.'s picture
Alistair C.
692 pencils

do you advertise a fridge that makes ice cubes? if so, the copy is weak.
and why are the walls radioactive green?

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

No, it is a literal meaning: It consumes 10% less energy, therefore it's better for the environment.

bucklebones's picture
bucklebones
25 pencils

nice artwork

raavigeorgian's picture
raavigeorgian
2444 pencils

has the visual appeal...will definitely attract attention....maybe due to color alone or maybe typography...

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