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Beko: Fridge, 2
At last, a fridge that really takes action against icecap melting.
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Laurence & Renaud
Published: May 2008
Comments
IDEA= bad
artwork= nice one ..
copywrite= SUX or understanable
So?
what about the yellow color?
do you advertise a fridge that makes ice cubes? if so, the copy is weak.
and why are the walls radioactive green?
No, it is a literal meaning: It consumes 10% less energy, therefore it's better for the environment.
nice artwork
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