Beitech: Set them free

Set Them Free
A Non Profit Organization For Woman With Eating Disorder

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative director: Igal Hazan
Art Director: Guy Laufer
Copywriter: Irmi Nir
Photographer: Israel Cohen
Account Manager: Chen Biran
Published: November, 2010


Billoughsby's picture
5124 pencils

Will this resonate with the target audience? Nearly clever. But something more is needed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

suresh90's picture
620 pencils

Not so impressive :)

morse's picture
16752 pencils

Idea is nice, but I don't like the photo at all. It feels theatrical.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AlfredoGil's picture
133 pencils

I completely agree.

shahidali's picture
4069 pencils

a literal and cliche allegory saying 'set them free' and showing it in visual. Didn't like it that much.


Anonymous Author's picture
Anonymous Author
1541 pencils

The image and copy suggests it's the cutlery which requires freedom from the clutch of strangely angular hands.
Idea is there but needs further consideration.

Write a wise saying and your name will live forever – Anonymous.

Girlfireice's picture
254 pencils

image needs a bit of cropping

jackblack's picture
2328 pencils

Well done.

Cheerriiee's picture
952 pencils

This is too superficial when you're talking about obsessions!
nice picture for common people, this just dont comunicate to its target.

shah wali jan's picture
shah wali jan
257 pencils

idea is ok

manumartin5's picture
1196 pencils

arrogant... strong idea.

MidasTouch's picture
1024 pencils

A bit first degree to me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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