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Set them free

Agency: 
Published/Aired: 
November 2016
Description: 

Set Them Free
Beitech
A Non Profit Organization For Woman With Eating Disorder

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative director: Igal Hazan
Art Director: Guy Laufer
Copywriter: Irmi Nir
Photographer: Israel Cohen
Account Manager: Chen Biran

Comments (12)

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Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

A bit first degree to me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Billoughsby's picture
Billoughsby
Activity Score 5144

Will this resonate with the target audience? Nearly clever. But something more is needed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

suresh90's picture
suresh90
Activity Score 620

Not so impressive :)

morse's picture
morse
Activity Score 17364

Idea is nice, but I don't like the photo at all. It feels theatrical.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AlfredoGil's picture
AlfredoGil
Activity Score 133

I completely agree.

shahidali's picture
shahidali
Activity Score 4069

a literal and cliche allegory saying 'set them free' and showing it in visual. Didn't like it that much.

shahid

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The image and copy suggests it's the cutlery which requires freedom from the clutch of strangely angular hands.
Idea is there but needs further consideration.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Girlfireice's picture
Girlfireice
Activity Score 254

image needs a bit of cropping

jackblack's picture
jackblack
Activity Score 2350

Well done.

Cheerriiee's picture
Cheerriiee
Activity Score 952

This is too superficial when you're talking about obsessions!
nice picture for common people, this just dont comunicate to its target.

shah wali jan's picture
shah wali jan
Activity Score 257

idea is ok

manumartin5's picture
manumartin5
Activity Score 1196

arrogant... strong idea.

MidasTouch's picture
MidasTouch
Activity Score 1024

A bit first degree to me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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