Beitech: Set them free

Set Them Free
Beitech
A Non Profit Organization For Woman With Eating Disorder

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative director: Igal Hazan
Art Director: Guy Laufer
Copywriter: Irmi Nir
Photographer: Israel Cohen
Account Manager: Chen Biran
Published: November, 2010

12 comments

Billoughsby's picture
Billoughsby
5091 pencils

Will this resonate with the target audience? Nearly clever. But something more is needed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

suresh90's picture
suresh90
620 pencils

Not so impressive :)

morse's picture
morse
16480 pencils

Idea is nice, but I don't like the photo at all. It feels theatrical.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AlfredoGil's picture
AlfredoGil
133 pencils

I completely agree.

shahidali's picture
shahidali
4067 pencils

a literal and cliche allegory saying 'set them free' and showing it in visual. Didn't like it that much.

shahid

Anonymous Author's picture
Anonymous Author
1541 pencils

The image and copy suggests it's the cutlery which requires freedom from the clutch of strangely angular hands.
Idea is there but needs further consideration.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Girlfireice's picture
Girlfireice
254 pencils

image needs a bit of cropping

jackblack's picture
jackblack
2328 pencils

Well done.

Cheerriiee's picture
Cheerriiee
952 pencils

This is too superficial when you're talking about obsessions!
nice picture for common people, this just dont comunicate to its target.

shah wali jan's picture
shah wali jan
257 pencils

idea is ok

manumartin5's picture
manumartin5
1202 pencils

arrogant... strong idea.

MidasTouch's picture
MidasTouch
1024 pencils

A bit first degree to me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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