15% of woman who suffer from anorexia will die this year.
Beitech, a non profit organization for woman with eating disorders.
Advertising Agency: Mccann Erickson, Tel-aviv, Israel
VP Creative: Eldad Wienberger, Tal Raviv
Creative Director: Igal Hazan
Art Director: Ifat Shleziger
Copywriter: Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Chen Biran
Published: July 2010