Beissel: Trousers

One wrong needle can end it all.
Beissel. Makes fashion fashionable.

Beissel makes needles for the industrial and home sewing segments.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Shanmugha Vel
Copywriter: E. Prakash


everartz's picture
7611 pencils

the combination of blood and fashion.. does that really work?
the photography is nice...

| Everartz |

Mandark's picture
407 pencils

why is everything white? to dramatize the blood? and one wrong needle? are you offering 100% perfct needles? i think it's too high end in terms of art direction for a needle. i don't like it. doesn't sell to confection industry. it does not promise efficiency, or speed, or precision... and I find it ironic comming from India... this idea and it's execution is like hidding some truth under the bed.... hello?!!

"U think it's perfect?! Press delete and start again!"

ricklongo's picture
1244 pencils

"Beissel makes needles for the industrial and home sewing segments."

But why isn't this info on the ad itself? It should be, unless this is a widely known brand among the target.

Comxanh's picture
14 pencils

Yeap! too.

Guest's picture

everartz, blood and fashion works for every asshole that thinks wearing fur is nice

LucasPS's picture
523 pencils

good writting, stop whit the bleeding objects please.

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