Beijing Sports Radio: Tennis

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu
Published: February 2012

36 comments

KimKong's picture
KimKong
198 pencils

Now THIS is how you use a dialogue bubble! Kudos!

Hadrons's picture
Hadrons
5743 pencils

Edit response:

Mkaytie link & comment is valid.

http://www.academyart.edu/spring_show_2011/images/lg/ADV/019.jpg It's a 'rip off' idea !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MK-tessa's picture
MK-tessa
216 pencils

I really hope that this was a simple mistake. An Academy of Art student did this one last year in 2011. I noticed this was published 2012. Either way great way to use a talk bubble. http://www.academyart.edu/spring_show_2011/images/lg/ADV/019.jpg

kr34t1v3's picture
kr34t1v3
33 pencils

oops just saw your link could this be the same student or a copy cat? I removed my ratings for the safe side.

kr34t1v3's picture
kr34t1v3
33 pencils

would not be completed unless someone place two portable toilets on both far ends. Well it really make sense here as the image has been created using so many tid bits.
great graphic design skills.
idea seems to be s stolen one.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice

saya's picture
saya
347 pencils

ALready done:-(

Bacon Face's picture
Bacon Face
107 pencils

Enough with the "done" and "rip-off" comments.
Interesting to still see you around Hadrons, after all that hooha.

Manoma's picture
Manoma
1093 pencils

Good idea, and good realisation ;-)
(clap clap!)

thedesignaddict's picture
thedesignaddict
5372 pencils
celini's picture
celini
90 pencils

Una buena idea. Clara, sencilla y con una excelente realización.

albinojc's picture
albinojc
237 pencils

Ogilvy. Always recreating ideas around the world.

cargocollective.com/albinojc

Panda Man's picture
Panda Man
15 pencils

Really clever way to using speaking bubble

Billoughsby's picture
Billoughsby
5091 pencils

Will quietly say: In an era when millions globally* are tasked with cranking ad material 40 hrs a week, the odds of a wholly unintentional overlap in concepts occurring continue to improve and are probably slightly greater than the odds that you will die of cancer (1 in 4), much greater than your odds of dying in an auto accident (1 in 100)†.

• approximately 1,473,631 people in America alone are employed full or part time in advertising careers, according to online sources

†again, in America

The fact that there are very few geniuses in the tribe we are descended from will mean we often arrive at the same "epiphany" at the same moment. Someone needs to do a study of this phenom (with really cool infographics so ad people will read it, of course).

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Spanky's picture
Spanky
4898 pencils

When the agency in question is based in China, the odds of thievery go up dramatically. Roughly the same odds that you will die one day.

Billoughsby's picture
Billoughsby
5091 pencils

Or maybe you're thinking about tennis shoes.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mr.x's picture
mr.x
952 pencils

I get what you are saying. I mean, it's like music. Music producers produce new songs and beats everyday. And a couple of them is going to remind you of another song. Not because they are copying other songs. But because there are limited number of chords, and melodies will eventually repeat itself. But the same doesn't go with this Ad. For me it's not like a melody is repeating itself, it's more like they stole a hole verse and chorus from a song and made a new hit.

CommandZ's picture
CommandZ
2472 pencils

Well put Bill'O. Theoretically all ideas are out there floating about in the ether. The odds seem to favor more than one creative pulling that idea down or having that same "Ah ha" moment based on the same idea epiphany. First to market wins, the second poor sap will always get the "done" comment.

Billoughsby's picture
Billoughsby
5091 pencils

Thanks, man. This can be a lonely place.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
5743 pencils

@ Billoughsby

I have problem with your theory - can you explain the following;

http://dvserver.net/addy2011/pages/page108.html - was published at June 8th, 2011
according to Ivan this ad was published Feb. 2012.

If it was about 2 weeks apart, between publications - I might see your point, and with a grain of salt regarding these geniuses... but now ..

Unless you want to raise a philosophical question as to why we are judging so severely the notion of copying/duplicating in advertising,
However, when it come to another creative form like fashion, architecture and movies for example, we are considerably more forgiving...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
5743 pencils

You know what, I see no point bringing this topic here.
Very few people can have a decent well informed educated conversation, here.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
5091 pencils

If the thing is stolen, shame on them. That goes without saying. I was interested in a broader inquiry, one maybe, but not necessarily, pinned to this specific set of ads. No theory -- just an acknowledgment of how these things probably do go down sometimes.

I agree with your last sentence to this extent; Nothing energizes people like "Done", which is a species of "Gotcha!", which I consider one of the problems with the internet, media and discourse in general. I'd probably rather not discuss it either because the last time I got into one of these things here, it turned into a joke.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mr.x's picture
mr.x
952 pencils

Hadrons, your educated and extraordinarily intellectual comments gives me a hard-on. Lmfao, I love these self claimed geniuses.

Hadrons's picture
Hadrons
5743 pencils

"Belching (also known as burping, ructus, or eructation) involves the release of gas from the digestive tract (mainly esophagus and stomach) through the mouth. It is usually accompanied with a typical sound and, at times, an odor."

Take some alka-seltzer.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture
mr.x
952 pencils

Another genius comment!

Billoughsby's picture
Billoughsby
5091 pencils

I appreciate the effort you expended to at least get what I'm saying, Mr. X. I would question Ogilvy very closely about the, er, provenence of this concept and campaign. I don't take thievery lightly. Among other things, though, I question the chances of every high level creative out there having seen this student work. Just posing the thought/question.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mr.x's picture
mr.x
952 pencils

It doesn't feel like an obvious concept and that is why I don't think the creatives from Ogilvy came up with this idea. It's not a coincidence, it's pure theft. And it happens all the time.

Billoughsby's picture
Billoughsby
5091 pencils

Well there you go. From "I get what you're saying" to absolutist mode "it's pure theft."

Not touching this again. No offense. See ya guys.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

mr.x's picture
mr.x
952 pencils

Non taken. But I thought it was clear when I said "it's more like they stole a hole verse and chorus from a song and made a new hit.", by that I meant that the Ogilvy guys most likely got a little too inspired by the first original ad.

Billoughsby's picture
Billoughsby
5091 pencils

It's all good Mr. X. It may well be stolen. Just trying to practice "slow to judge".

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Mr.Abc's picture
Mr.Abc
50 pencils

Very good. No reason to be ashamed of.
The world is big. The internet is fast.
You can´t know every f** student work in the world.

I like.

vote4pedro's picture
vote4pedro
4601 pencils

Best of Show in the national ADDY awards isn't exactly obscure.

pedro.martoli's picture
pedro.martoli
34 pencils

Simple, intelligent and efficient. Good ad!

Michaelsmagic's picture
Michaelsmagic
261 pencils

simple and clever and i like the messagebox~

MattSpencer's picture
MattSpencer
23 pencils

This concept definitely would make a great visual impact, especially in print when blown up to bigger sizes. I love the use of the speech bubble, it is subtle yet stands out and grabs your attention.

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