Beijing Sports Radio: Tennis

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu
Published: February 2012

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36 comments

206 pencils

KimKongMonday, February 6, 2012 - 23:50

Now THIS is how you use a dialogue bubble! Kudos!

5644 pencils

HadronsTuesday, February 7, 2012 - 02:53

Edit response:

Mkaytie link & comment is valid.

http://www.academyart.edu/spring_show_2011/images/lg/ADV/019.jpg It's a 'rip off' idea !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

220 pencils

MK-tessaTuesday, February 7, 2012 - 01:21

I really hope that this was a simple mistake. An Academy of Art student did this one last year in 2011. I noticed this was published 2012. Either way great way to use a talk bubble. http://www.academyart.edu/spring_show_2011/images/lg/ADV/019.jpg

37 pencils

kr34t1v3Tuesday, February 7, 2012 - 02:20

oops just saw your link could this be the same student or a copy cat? I removed my ratings for the safe side.

37 pencils

kr34t1v3Tuesday, February 7, 2012 - 02:21

would not be completed unless someone place two portable toilets on both far ends. Well it really make sense here as the image has been created using so many tid bits.
great graphic design skills.
idea seems to be s stolen one.

2631 pencils

MicheleVirgilioTuesday, February 7, 2012 - 03:12

nice

http://www.mandarinoadv.com

321 pencils

sayaTuesday, February 7, 2012 - 03:27

ALready done:-(

http://vinaysaya.com/

107 pencils

Bacon FaceTuesday, February 7, 2012 - 04:25

Enough with the "done" and "rip-off" comments.
Interesting to still see you around Hadrons, after all that hooha.

1105 pencils

ManomaTuesday, February 7, 2012 - 04:49

Good idea, and good realisation ;-)
(clap clap!)

4834 pencils

thedesignaddictTuesday, February 7, 2012 - 05:31

Shameless rip-off.

http://dvserver.net/addy2011/pages/page108.html

90 pencils

celiniTuesday, February 7, 2012 - 06:00

Una buena idea. Clara, sencilla y con una excelente realización.

http://www.illapublicitat.com

174 pencils

albinojcTuesday, February 7, 2012 - 06:53

Ogilvy. Always recreating ideas around the world.

15 pencils

Panda ManTuesday, February 7, 2012 - 08:34

Really clever way to using speaking bubble

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BilloughsbyTuesday, February 7, 2012 - 09:36

Will quietly say: In an era when millions globally* are tasked with cranking ad material 40 hrs a week, the odds of a wholly unintentional overlap in concepts occurring continue to improve and are probably slightly greater than the odds that you will die of cancer (1 in 4), much greater than your odds of dying in an auto accident (1 in 100)†.

• approximately 1,473,631 people in America alone are employed full or part time in advertising careers, according to online sources

†again, in America

The fact that there are very few geniuses in the tribe we are descended from will mean we often arrive at the same "epiphany" at the same moment. Someone needs to do a study of this phenom (with really cool infographics so ad people will read it, of course).

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

4722 pencils

SpankyTuesday, February 7, 2012 - 09:44

When the agency in question is based in China, the odds of thievery go up dramatically. Roughly the same odds that you will die one day.

5103 pencils

BilloughsbyTuesday, February 7, 2012 - 09:52

Or maybe you're thinking about tennis shoes.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

823 pencils

mr.xTuesday, February 7, 2012 - 10:12

I get what you are saying. I mean, it's like music. Music producers produce new songs and beats everyday. And a couple of them is going to remind you of another song. Not because they are copying other songs. But because there are limited number of chords, and melodies will eventually repeat itself. But the same doesn't go with this Ad. For me it's not like a melody is repeating itself, it's more like they stole a hole verse and chorus from a song and made a new hit.

2357 pencils

CommandZTuesday, February 7, 2012 - 14:51

Well put Bill'O. Theoretically all ideas are out there floating about in the ether. The odds seem to favor more than one creative pulling that idea down or having that same "Ah ha" moment based on the same idea epiphany. First to market wins, the second poor sap will always get the "done" comment.

5103 pencils

BilloughsbyTuesday, February 7, 2012 - 17:27

Thanks, man. This can be a lonely place.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

5644 pencils

HadronsTuesday, February 7, 2012 - 16:05

@ Billoughsby

I have problem with your theory - can you explain the following;

http://dvserver.net/addy2011/pages/page108.html - was published at June 8th, 2011
according to Ivan this ad was published Feb. 2012.

If it was about 2 weeks apart, between publications - I might see your point, and with a grain of salt regarding these geniuses... but now ..

Unless you want to raise a philosophical question as to why we are judging so severely the notion of copying/duplicating in advertising,
However, when it come to another creative form like fashion, architecture and movies for example, we are considerably more forgiving...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

5644 pencils

HadronsTuesday, February 7, 2012 - 16:59

You know what, I see no point bringing this topic here.
Very few people can have a decent well informed educated conversation, here.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

5103 pencils

BilloughsbyTuesday, February 7, 2012 - 17:29

If the thing is stolen, shame on them. That goes without saying. I was interested in a broader inquiry, one maybe, but not necessarily, pinned to this specific set of ads. No theory -- just an acknowledgment of how these things probably do go down sometimes.

I agree with your last sentence to this extent; Nothing energizes people like "Done", which is a species of "Gotcha!", which I consider one of the problems with the internet, media and discourse in general. I'd probably rather not discuss it either because the last time I got into one of these things here, it turned into a joke.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

823 pencils

mr.xWednesday, February 8, 2012 - 04:49

Hadrons, your educated and extraordinarily intellectual comments gives me a hard-on. Lmfao, I love these self claimed geniuses.

5644 pencils

HadronsThursday, February 9, 2012 - 11:59

"Belching (also known as burping, ructus, or eructation) involves the release of gas from the digestive tract (mainly esophagus and stomach) through the mouth. It is usually accompanied with a typical sound and, at times, an odor."

Take some alka-seltzer.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

823 pencils

mr.xTuesday, February 14, 2012 - 07:20

Another genius comment!

5103 pencils

BilloughsbyTuesday, February 7, 2012 - 10:25

I appreciate the effort you expended to at least get what I'm saying, Mr. X. I would question Ogilvy very closely about the, er, provenence of this concept and campaign. I don't take thievery lightly. Among other things, though, I question the chances of every high level creative out there having seen this student work. Just posing the thought/question.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

823 pencils

mr.xWednesday, February 8, 2012 - 06:49

It doesn't feel like an obvious concept and that is why I don't think the creatives from Ogilvy came up with this idea. It's not a coincidence, it's pure theft. And it happens all the time.

5103 pencils

BilloughsbyWednesday, February 8, 2012 - 07:19

Well there you go. From "I get what you're saying" to absolutist mode "it's pure theft."

Not touching this again. No offense. See ya guys.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

823 pencils

mr.xWednesday, February 8, 2012 - 08:17

Non taken. But I thought it was clear when I said "it's more like they stole a hole verse and chorus from a song and made a new hit.", by that I meant that the Ogilvy guys most likely got a little too inspired by the first original ad.

5103 pencils

BilloughsbyWednesday, February 8, 2012 - 09:17

It's all good Mr. X. It may well be stolen. Just trying to practice "slow to judge".

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

52 pencils

Mr.AbcTuesday, February 7, 2012 - 10:57

Very good. No reason to be ashamed of.
The world is big. The internet is fast.
You can´t know every f** student work in the world.

I like.

4641 pencils

vote4pedroTuesday, February 7, 2012 - 12:35

Best of Show in the national ADDY awards isn't exactly obscure.

32 pencils

pedro.martoliTuesday, February 7, 2012 - 11:59

Simple, intelligent and efficient. Good ad!

2949 pencils

joelapompeWednesday, February 8, 2012 - 07:08

good, but done (sorry guys)
http://www.joelapompe.net/2012/02/08/tennis-speech-bubble-radio/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

261 pencils

MichaelsmagicTuesday, February 21, 2012 - 01:28

simple and clever and i like the messagebox~

23 pencils

MattSpencerWednesday, June 6, 2012 - 01:28

This concept definitely would make a great visual impact, especially in print when blown up to bigger sizes. I love the use of the speech bubble, it is subtle yet stands out and grabs your attention.

Matt Spencer - http://www.eezytrade.co.uk

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