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Boxing

Agency: 
Published/Aired: 
February 2012
Description: 
Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu

Comments (28)

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Highest Rated

laxman@ds's picture
laxman@ds
Activity Score 8

Nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great simple visual. Love it.

headoffice Communication's picture
headoffice Comm...
Activity Score 196

Simple and Interesting

kr34t1v3's picture
kr34t1v3
Activity Score 33

oops there a lot to learn!!!! good job guys.
the referee has run a way the guy in office suit interrupting to save the one down on the canvas and yes it is not a normal boxing ring that rings a bell though.

Troll's picture
Troll
Activity Score 672

Great idea. Well done.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good one

nicolasm's picture
nicolasm
Activity Score 23
Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Loved the idea..

Shwetastar2003's picture
Shwetastar2003
Activity Score 21

well thought

Manoma's picture
Manoma
Activity Score 1108

Good idea, and good realisation ;-)
(clap clap!)

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Done by students, link provided by nicolasm : http://dvserver.net/addy2011/pages/page108.html

Panda Man's picture
Panda Man
Activity Score 15

Just love it! So simple and clever!

thedesignaddict's picture
thedesignaddict
Activity Score 5403
vote4pedro's picture
vote4pedro
Activity Score 4601

Sad to say. But anytime you see a good ad from China, it's only a matter of time until you see the original.

mr.x's picture
mr.x
Activity Score 998

China, land of replicas.

Schnappi's picture
Schnappi
Activity Score 12

upset

kleenex's picture
kleenex
Activity Score 43473

Even as a rip-off it is still a good idea.

dollypoppin's picture
dollypoppin
Activity Score 1423

Agree. Nothing's completely original these days.

---------
"Nihil sub sole novum"

KimKong's picture
KimKong
Activity Score 198

While I love the look of the tennis court, I think this works well with the boxing ring (and would likely work with a baseball or football field) since those are the sports I most affiliate with sports radio.

jagadeesh aarya's picture
jagadeesh aarya
Activity Score 5

well

Mardian's picture
Mardian
Activity Score 27

simple, straight

ki_mi_do_ri's picture
ki_mi_do_ri
Activity Score 59

GREAT IDEA !!

Glimpse's picture
Glimpse
Activity Score 3

Good idea !

simonemascagni's picture
simonemascagni
Activity Score 29

I'm tired to see old ideas. It's like the third times that I see and ad with this same concept...check it out...it's from my school...and it's pretty old... http://dvserver.net/addy2011/pages/page108.html

shinnsei's picture
shinnsei
Activity Score 39

really want to know how do Pitha Udomkanjananan feel after seeing this...
those ppl from ogilvy/HK might not know or didn't intent to imitate, and this concept might be used before.
but both Pitha's work and this campaign is too similar... at least make some unique points or great headline must be better

ps. love its composition.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good idea. like

ambareeshashirivaram's picture
ambareeshashirivaram
Activity Score 117

smart way

@

laxman@ds's picture
laxman@ds
Activity Score 8

Nice

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