Beijing Sports Radio: Boxing

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu
Published: February 2012

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28 comments

6931 pencils

Jaap GrollemanTuesday, February 7, 2012 - 01:15

Great simple visual. Love it.

http://jackmancer.com/
http://twitter.com/jackmancer/

148 pencils

headoffice Comm...Tuesday, February 7, 2012 - 01:46

Simple and Interesting

37 pencils

kr34t1v3Tuesday, February 7, 2012 - 02:00

oops there a lot to learn!!!! good job guys.
the referee has run a way the guy in office suit interrupting to save the one down on the canvas and yes it is not a normal boxing ring that rings a bell though.

460 pencils

TrollTuesday, February 7, 2012 - 02:13

Great idea. Well done.

@TrollusMaximus
http://www.behance.net/trollus_maximus

2631 pencils

MicheleVirgilioTuesday, February 7, 2012 - 03:09

very good one

http://www.mandarinoadv.com

23 pencils

nicolasmTuesday, February 7, 2012 - 03:30

http://dvserver.net/addy2011/pages/page108.html

568 pencils

Abhishek ParikhTuesday, February 7, 2012 - 04:32

Loved the idea..

http://isitamoonoraballoon.blogspot.com

21 pencils

Shwetastar2003Tuesday, February 7, 2012 - 04:43

well thought

1105 pencils

ManomaTuesday, February 7, 2012 - 04:48

Good idea, and good realisation ;-)
(clap clap!)

13048 pencils

Nike DieselTuesday, February 7, 2012 - 05:21

Done by students, link provided by nicolasm : http://dvserver.net/addy2011/pages/page108.html

1871 pencils

salamandosTuesday, February 7, 2012 - 07:33

not that fresh

http://adsoftheworld.com/files/images/lg-mobile-phones-management-book...

15 pencils

Panda ManTuesday, February 7, 2012 - 08:31

Just love it! So simple and clever!

4842 pencils

thedesignaddictTuesday, February 7, 2012 - 09:03

Shameless rip-off.

http://dvserver.net/addy2011/pages/page108.html

4641 pencils

vote4pedroTuesday, February 7, 2012 - 11:22

Sad to say. But anytime you see a good ad from China, it's only a matter of time until you see the original.

823 pencils

mr.xWednesday, February 8, 2012 - 08:27

China, land of replicas.

14 pencils

SchnappiSunday, March 25, 2012 - 11:19

upset

15924 pencils

kleenexTuesday, February 7, 2012 - 13:40

Even as a rip-off it is still a good idea.

1419 pencils

dollypoppinTuesday, May 8, 2012 - 04:55

Agree. Nothing's completely original these days.

---------
"Nihil sub sole novum"

206 pencils

KimKongTuesday, February 7, 2012 - 14:07

While I love the look of the tennis court, I think this works well with the boxing ring (and would likely work with a baseball or football field) since those are the sports I most affiliate with sports radio.

5 pencils

jagadeesh aaryaWednesday, February 8, 2012 - 02:13

well

27 pencils

MardianWednesday, February 8, 2012 - 09:07

simple, straight

53 pencils

ki_mi_do_riWednesday, February 8, 2012 - 23:17

GREAT IDEA !!

3 pencils

GlimpseSaturday, February 18, 2012 - 04:42

Good idea !

9 pencils

simonemascagniTuesday, April 3, 2012 - 00:03

I'm tired to see old ideas. It's like the third times that I see and ad with this same concept...check it out...it's from my school...and it's pretty old... http://dvserver.net/addy2011/pages/page108.html

39 pencils

shinnseiTuesday, April 3, 2012 - 02:33

really want to know how do Pitha Udomkanjananan feel after seeing this...
those ppl from ogilvy/HK might not know or didn't intent to imitate, and this concept might be used before.
but both Pitha's work and this campaign is too similar... at least make some unique points or great headline must be better

ps. love its composition.

2631 pencils

MicheleVirgilioTuesday, April 3, 2012 - 03:00

very good idea. like

http://www.mandarinoadv.com

102 pencils

ambareeshashirivaramFriday, April 6, 2012 - 01:47

smart way

8 pencils

laxman@dsMonday, June 18, 2012 - 04:28

Nice

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