Beijing Sports Radio: Boxing

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu
Published: February 2012

28 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great simple visual. Love it.

headoffice Communication's picture
headoffice Comm...
174 pencils

Simple and Interesting

kr34t1v3's picture
kr34t1v3
33 pencils

oops there a lot to learn!!!! good job guys.
the referee has run a way the guy in office suit interrupting to save the one down on the canvas and yes it is not a normal boxing ring that rings a bell though.

Troll's picture
Troll
612 pencils

Great idea. Well done.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good one

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Loved the idea..

Shwetastar2003's picture
Shwetastar2003
21 pencils

well thought

Manoma's picture
Manoma
1093 pencils

Good idea, and good realisation ;-)
(clap clap!)

Nike Diesel's picture
Nike Diesel
13339 pencils

Done by students, link provided by nicolasm : http://dvserver.net/addy2011/pages/page108.html

Panda Man's picture
Panda Man
15 pencils

Just love it! So simple and clever!

thedesignaddict's picture
thedesignaddict
5372 pencils
vote4pedro's picture
vote4pedro
4601 pencils

Sad to say. But anytime you see a good ad from China, it's only a matter of time until you see the original.

mr.x's picture
mr.x
952 pencils

China, land of replicas.

Schnappi's picture
Schnappi
12 pencils

upset

kleenex's picture
kleenex
27762 pencils

Even as a rip-off it is still a good idea.

dollypoppin's picture
dollypoppin
1423 pencils

Agree. Nothing's completely original these days.

---------
"Nihil sub sole novum"

KimKong's picture
KimKong
198 pencils

While I love the look of the tennis court, I think this works well with the boxing ring (and would likely work with a baseball or football field) since those are the sports I most affiliate with sports radio.

jagadeesh aarya's picture
jagadeesh aarya
5 pencils

well

Mardian's picture
Mardian
27 pencils

simple, straight

ki_mi_do_ri's picture
ki_mi_do_ri
58 pencils

GREAT IDEA !!

Glimpse's picture
Glimpse
3 pencils

Good idea !

simonemascagni's picture
simonemascagni
27 pencils

I'm tired to see old ideas. It's like the third times that I see and ad with this same concept...check it out...it's from my school...and it's pretty old... http://dvserver.net/addy2011/pages/page108.html

shinnsei's picture
shinnsei
39 pencils

really want to know how do Pitha Udomkanjananan feel after seeing this...
those ppl from ogilvy/HK might not know or didn't intent to imitate, and this concept might be used before.
but both Pitha's work and this campaign is too similar... at least make some unique points or great headline must be better

ps. love its composition.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good idea. like

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

smart way

laxman@ds's picture
laxman@ds
8 pencils

Nice

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments