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Beheading

Published/Aired: 
March 2007
Description: 

Must it come to this before you put trash in its place?
Conveniently-designed SINO garbage bins, with split-body construction to fit all kinds of trash.
www.sino.sh

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Thomas Zhu, Hu Gang
Art Director: Ronnie Wu
Copywriter: Joe Wu
Illustrator: Ronnie Wu
Photographer: Xiaodong Zhou

Comments (11)

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Highest Rated

Totto's picture
Totto
Activity Score 685

let me explain ppl. Usually low quality trash bins break at the middle as if it has been beheaded or somethin,
they r trying to convey that it aint the same with this particular trash brand. I think the trash ad is trash ad :)

Intelligent ads are the need of the hour.

klek's picture
klek
Activity Score 58
Dick Huges's picture
Dick Huges
Activity Score 937

I didnt get it either. Sucks to be stupid.

Stigset's picture
Stigset
Activity Score 1454

this is bad, does it mean anything?

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

I'll take creative team didn't follow the brief for $500 Alex.

klaussnow's picture
klaussnow
Activity Score 1675

ads are crazy

... its already been done...

snowman's picture
snowman
Activity Score 66

Art director/illustrator, please put your head under that guillotin.

blackbird's picture
blackbird
Activity Score 4

hi,guys,thats my understanding:
People always keep the habit of littering trash. How can we make people always put trash in garbage
bins?
and people always like putting trash to prisoners, so can we treat garbage bins as prisoners?
if the garbage bin is the prisoner, people will put trash in the right place.
hah,agree?

leftfield's picture
leftfield
Activity Score 165

Nup.

Your explaination is as weird as your ad.

K-I-S-S it

Keep It Simple Stupid

Totto's picture
Totto
Activity Score 685

let me explain ppl. Usually low quality trash bins break at the middle as if it has been beheaded or somethin,
they r trying to convey that it aint the same with this particular trash brand. I think the trash ad is trash ad :)

Intelligent ads are the need of the hour.

Rog's picture
Rog
Activity Score 6082

Wildy lost in translation
File under Italian.

>>>> That's not an ad. THIS is an ad.

lsadunb's picture
lsadunb
Activity Score 571

I think people in Italy throw trash in bad people (the ones that are getting executed). Maybe that's the idea...

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