12 comments

pindaro's picture
pindaro
526 pencils

There is something wrong here. I just spend more time reading the t-shirt than looking at the ad. the photo is good but you guys must consider photoshoping the sing of the shirt, it's misleading considering that is for an ambulance service.

fersvax's picture
fersvax
1237 pencils

Totally agree.

FER.

powerad's picture
powerad
16 pencils

Yes, I agree with pindaro.

Dick Huges's picture
Dick Huges
939 pencils

I am sorry. But these ads say nothing to me.

And no one would use a nice girl's hand to open a bottle.

addyhoch10's picture
addyhoch10
2592 pencils

who said this is a NICE girl's hand?

i agree with you.

what's the point? is this bottle so hard to open that you'd rather use another person's hand so you don't ruin your own? or is it so easy to open that everyone's keen to open it?
i don't get it.

Cunha's picture
Cunha
6 pencils

Like the photo. But the idea is too bad.

Surly creative director's picture
Surly creative ...
140 pencils

I concurr. Is the fact that Becks is now a twist off a new thing? I'm not sure why it's that significant that they're twist-off that it's worthy of an entire ad. Seems more like a little detail in the body copy to me...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

My biggest problem - The point here is that it's twist off, so you can do it yourself, without relying on someone to open it for you, or searching for a bottle opener. So why use a photo that shows the complete opposite of that? - someone else opening your beer? Doesn't that seem a little contradictary to the main feature of a twist off? do it yourself?

Or are they saying that their bottles are now twist off, but you aren't strong enough to actually open them yourself?

andrewb's picture
andrewb
2 pencils

In relation to the comments about the arms, i think they have use the same person for both shots (saving money)thats whay the girl looks so masculine.

deep_tracy's picture
deep_tracy
588 pencils

i think what it's saying is all you need are your hands to open it. having another person's hand is just the creative "twist."

ozamu's picture
ozamu
60 pencils

Buena idea, excelente fotografia, bonito pack, pero eso si hay detalles graficos que faltaron integrar y acomodar...Pero en general esta bien...

Guest commenter's picture
Guest commenter

lol. oh please. its 'this beer is so easy to open u can get ur woman to do it for you!"

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