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Beer

Published/Aired: 
June 2007
Description: 
Advertising Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen

Comments (6)

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Highest Rated

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Instead of donating time to do a charity campaign why not donate £20,000 and then challenge every agency to do the same?
That'd buy a lot of water without the need for garnering accolades for clever ideas.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

ndejesus's picture
ndejesus
Activity Score 102

This is brilliant on so many levels. Not only the strategy - call to action hits people right away via text messages - but the idea in this one in particular, about a pint of beer or fresh water - would get me every time I leave a bar. Text a donation while I'm tipsy?...sure!!!!!

Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052

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sunilart's picture
sunilart
Activity Score 34

realy like it

pietmiller's picture
pietmiller
Activity Score 100

Fot the same money you buy a beer, you could be online all day. Etc etc etc etc.

Mongoose's picture
Mongoose
Activity Score 4961

Fantastic. I love these.

Make the logo Bigger and the black, Darker!

Guest's picture
Guest

Perverse and scary. I don't want a totally
Westernized world. The "models" are
beautiful, but the concept is ugly.
Besides, the looks on their faces are
detached from the products. Selling
stuff through detachment?
Pretty ridiculous, in my opinion...
which is exactly why it'll work for self
centered Westerners.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Instead of donating time to do a charity campaign why not donate £20,000 and then challenge every agency to do the same?
That'd buy a lot of water without the need for garnering accolades for clever ideas.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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