July 2007

96% of Vietnamese teenagers have their first cigarette at age 17. Your Rosie is 16 and she's not even asian, which makes it impossible that she's been smoking in here.
The defense rests.
Airoma Air Freshner covers for you.

Advertising Agency: TBWA\Hunt\Lascaris, South Africa
Creative Director: Lapeace Kakaza
Art Director: Bibi Lotter
Copywriter: Robert Rutherford
Typographer: Tammy Mattisonn

Comments (10)

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Highest Rated

Guest's picture

i want it for my little girl she will love it

twelve_noon's picture
Activity Score 617

nice lay out, nice idea, long and in some cases boring copy...

Bauducco's picture
Activity Score 297

After you get used to it, this campaigns looks a little better. But i still think it´s weak. C´mon, what kind of argument is "there could be a dead animal in your kitchen, but you couldn´t tell"?

ShaniG's picture
Activity Score 17214

Right about the dead animal, but
I like the idea that the air freshener covers for the people who are responsible for the smell.
Although the copy is unreadable and tiring.

Uabi's picture
Activity Score 38

I agree, I like the idea behind it though. I believe they should clean up the copy a bit, just to make it easier on the eyes. But then again...

mlapoint's picture
Activity Score 47

i like these. the concept, copy, art direction, photography, typography, etc. are very nice

Kateter's picture
Activity Score 2029

I like the concept. I hate the 'dead animal' and 'smoking' arguments. they are far too serious for this product. there are tons of situations that can be much funnier.

kingzeus's picture
Activity Score 260

agree with kateter..

"you are valued for your value so be valuable..."

an_opinion's picture
Activity Score 50

nice lay out.

Guest's picture

how much is this bedroom with ever thing is it i love it

Guest's picture

i want it for my little girl she will love it