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Bed, 3

Published/Aired: 
February 2008
Description: 

Sleep before you drive.

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney

Comments (28)

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Highest Rated

claudeclauding's picture
claudeclauding
Activity Score 10

If your car is your bed, you´ll die. Great. Very good execution.

jazarah's picture
jazarah
Activity Score 1262

interesting

everartz's picture
everartz
Activity Score 7609

do people suffer insomnia in new zealand? :D
--
Everartz

| Everartz |

chino65's picture
chino65
Activity Score 326

Fall asleep and you can die on the road. Nice.

wildbore's picture
wildbore
Activity Score 749

nice!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Wow, very impactful insight AND photography. Good job fellas

shaft_drive's picture
shaft_drive
Activity Score 273

how much horsepower is that bed? does it have a turbo?

klaussnow's picture
klaussnow
Activity Score 1675

depends on the brand name, i'd shoot for a Sealy just to be safe.

... its already been done...

talay's picture
talay
Activity Score 266

wow !!

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Great execution.

cristaleye's picture
cristaleye
Activity Score 36

nice very very nice!!!! art direction and concept GOOD!!!

chikirom's picture
chikirom
Activity Score 133

yeah!! sometimes car is a dangerous bed!

Zeus's picture
Zeus
Activity Score 906

I love it....

monicamexico's picture
monicamexico
Activity Score 830

Doesn't make sense. You've only aimed for shock value here.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

You missed the point completely, monicamexico. It's a very clever insight to replace the car for a bed. Execution is good too.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

It's a very clever "technique" to replace the car for a bed.

The "insight" here is that too many drivers on the road don't take sleeping behind the wheel seriously enough to prevent it. They KNOW they're tired and drifting off and are on auto-pilot, but they just can't make a conscious desicion to pull over and rest even for a little while.

Hope that helps.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

You're DAMN right JPL, thx

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

www.danielglezmilan.blogspot.com

I think is a really cool metaphor, a different way yo explain this drive save thing.

Good work.

teenie's picture
teenie
Activity Score 1894

New Zealand has one of the world's worst car-crash rates. That said, I don't get a lot of impact (pun--sorry!) from a totalled bed. I'd have preferred something more subtle, like a crashed car with a baby-on-board sign that says "ZZZZ" or something. The bed metaphor is just too over the top.

ming the merciless's picture
ming the merciless
Activity Score 190

...and your ad wouldn't be up here on this website getting any praise.

These are really nice ads.

klaussnow's picture
klaussnow
Activity Score 1675

I totally want one of those beds!! YIPEEEEEEEEEEEEEEEE!

... its already been done...

nC's picture
nC
Activity Score 50

nC
Impact-ful and straight to the point. good relation with the tag

Torenaga's picture
Torenaga
Activity Score 140

This is a great work!!!!

Whitefang's picture
Whitefang
Activity Score 509

I know it's meant to shock but these make me laugh for some reason, doesn't really make me hard, not even a semi.

eddietanhk's picture
eddietanhk
Activity Score 64

nice 1

eddietanhk's picture
eddietanhk
Activity Score 64

nice 1

laurinha's picture
laurinha
Activity Score 4

something i dont get...was he backing the car?

nice one anyway

deadthevideo's picture
deadthevideo
Activity Score 6

I've seen more visually striking ads, most notably a Land Transport New Zealand safety belt print advert showing a guy with cuts and bruises in a hospital corridor and his mate on a slab with his head pulverised but it has to be said that the portrayal of a bed as a car is a good idea. It remains to be seen if knucklehead motorists wake up (no pun intended) to its message.

claudeclauding's picture
claudeclauding
Activity Score 10

If your car is your bed, you´ll die. Great. Very good execution.

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